Pricing, Promotion and Yield Management Analyst, EMEA
Job Summary:
Job Summary
This role supports the Pricing, Promotion & Yield Management team within Disney+ EMEA, contributing to the profitable implementation of pricing and promotions strategies.
The Analyst will work closely with the Manager and Director to deliver insights, monitor performance, and support strategic initiatives across EMEA markets.
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Friday).
The Opportunity & Responsibilities:
Reporting to the Director of Pricing, Promotion & Yield Management EMEA, this role will:
- Support the development and execution of price rise implementation roadmaps across markets
- Assist in price rise implementations, and monitor performance post-launch across multiple data sources
- Deliver regular pricing and cohort performance reports, identifying trends and insight, and using these to shape immediate and longer-term strategic actions/decisions that drive profitability
- Conduct cohort analysis to identify the target cohorts for monetization and retention, develop and monitor strategies, and feed findings into future strategies and planning
- Partner with different teams to develop, and ensure availability of the required insight and tools:
- Analytics for cohort analysis and price rise impact measurement/ monitoring
- Consumer research for price, promotion and value-specific insights
- BD and Analytics for competitor price and promo intelligence
- Finance for revenue, ARPU and LTV metrics
- Inform future price and promotion strategies by triangulating insights across multiple sources (incl. past price changes), and modelling impact of different strategic options
- Present findings and recommendations to internal stakeholders in a clear and structured manner
Given the dynamic scope of Pricing, Promotion & Yield Management, projects will often be complex, fluid, and involve multiple stakeholders. Success in this role requires cross-functional collaboration, an unwavering determination to deliver, and robust analytical skills with an interest in leveraging data to solve problems, and ability to present findings and presentation skills appropriate for team discussions.
The Experience We Require From You:
- Relevant experience for a direct-to-consumer business in pricing/analytics/go-to-market, management consulting or investment banking
- Advanced data skills including Excel modelling skills with ability to build financial/ subscription models for different price and promotion scenarios, and tackle broader analytical analyses in Excel is critical
- Excellent PowerPoint and accompanying verbal and written communication skills, with an ability to distil complex ideas into structured outputs
- Strong work ethic and ability to manage multiple tasks and deadlines
- Collaborative mindset and ability to work effectively in and across teams
- Experience working in fast moving environments
- SQL experience and data visualisation with Looker is a plus
- Experience in conducting cohort analysis and developing cohort monetisation and retention plans is a strong plus
- Subscription / DTC KPIs, and cohort growth levers
- Knowledge of cohort analysis, ideally in a high-growth DTC subscription business or consumer tech business with a role focused on retention is a strong plus
- Knowledge of price and promotion strategy inputs and business case development using Excel is a strong plus
- Knowledge of price rise implementation in a DTC subscription business, and how to monitor and measure the impacts is a strong plus
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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Explore this Location EMEA
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
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