Pricing, Promotion and Yield Management Analyst, EMEA
工作概要:
Job Summary
This role supports the Pricing, Promotion & Yield Management team within Disney+ EMEA, contributing to the profitable implementation of pricing and promotions strategies.
The Analyst will work closely with the Manager and Director to deliver insights, monitor performance, and support strategic initiatives across EMEA markets.
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Friday).
The Opportunity & Responsibilities:
Reporting to the Director of Pricing, Promotion & Yield Management EMEA, this role will:
- Support the development and execution of price rise implementation roadmaps across markets
- Assist in price rise implementations, and monitor performance post-launch across multiple data sources
- Deliver regular pricing and cohort performance reports, identifying trends and insight, and using these to shape immediate and longer-term strategic actions/decisions that drive profitability
- Conduct cohort analysis to identify the target cohorts for monetization and retention, develop and monitor strategies, and feed findings into future strategies and planning
- Partner with different teams to develop, and ensure availability of the required insight and tools:
- Analytics for cohort analysis and price rise impact measurement/ monitoring
- Consumer research for price, promotion and value-specific insights
- BD and Analytics for competitor price and promo intelligence
- Finance for revenue, ARPU and LTV metrics
- Inform future price and promotion strategies by triangulating insights across multiple sources (incl. past price changes), and modelling impact of different strategic options
- Present findings and recommendations to internal stakeholders in a clear and structured manner
Given the dynamic scope of Pricing, Promotion & Yield Management, projects will often be complex, fluid, and involve multiple stakeholders. Success in this role requires cross-functional collaboration, an unwavering determination to deliver, and robust analytical skills with an interest in leveraging data to solve problems, and ability to present findings and presentation skills appropriate for team discussions.
The Experience We Require From You:
- Relevant experience for a direct-to-consumer business in pricing/analytics/go-to-market, management consulting or investment banking
- Advanced data skills including Excel modelling skills with ability to build financial/ subscription models for different price and promotion scenarios, and tackle broader analytical analyses in Excel is critical
- Excellent PowerPoint and accompanying verbal and written communication skills, with an ability to distil complex ideas into structured outputs
- Strong work ethic and ability to manage multiple tasks and deadlines
- Collaborative mindset and ability to work effectively in and across teams
- Experience working in fast moving environments
- SQL experience and data visualisation with Looker is a plus
- Experience in conducting cohort analysis and developing cohort monetisation and retention plans is a strong plus
- Subscription / DTC KPIs, and cohort growth levers
- Knowledge of cohort analysis, ideally in a high-growth DTC subscription business or consumer tech business with a role focused on retention is a strong plus
- Knowledge of price and promotion strategy inputs and business case development using Excel is a strong plus
- Knowledge of price rise implementation in a DTC subscription business, and how to monitor and measure the impacts is a strong plus
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
關於The Walt Disney Company (EMEA):
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 The Walt Disney Company (EMEA)。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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探索此地點 EMEA
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
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