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Stage – Assistant.e Chef.fe de Projets marketing Retail – Compte Clé F/H

Job ID 10088668 Location Paris, France Business Disney Experiences Date posted Jul. 10, 2024
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  • HEALTH INSURANCE & WELLBEING
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  • PAID TIME OFF
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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

The Walt Disney Company (France) recherche un(e)

Assistant(e) Chef(fe) de Projets Marketing Retail Compte-Clé F/H

The Walt Disney Company est l’une des premières entreprises de divertissement familial et de médias dans le monde. Synonyme d’Entertainment familial de qualité, Disney, qui depuis toujours cultive l’art de raconter des histoires, est en France la première marque de divertissement.


La Company en France s’organise autour de 3 grandes activités :

  • Studios (Distribution de films en salle et Marketing de ces films),
  • Media (chaînes linéaire Jeunesse et Découvertes, plateforme de streaming Disney+/Star),
  • Produits dérivés.  

Ces activités sont soutenues par un ensemble de fonctions support : Communication, Relations Presse, Finance, Legal, RH, Localisation des Contenus.

Moteur de créativité et d’innovation, The Walt Disney Company se renouvelle sans cesse, crée de nouveaux personnages et raconte de nouvelles histoires qui parlent à toutes les générations.

L’entreprise porte une attention toute particulière à la notoriété et l’attractivité de son portefeuille de marques (appelées Franchises). Celles-ci bénéficient de campagnes marketing, rythmées tout au long de l’année. L’offre de produit dérivés Disney, Pixar, Marvel et Star Wars s’étend à toutes les catégories et est distribuées dans tous les réseaux de distribution. Disney travaille avec des licenciés très connus du grand public comme LEGO, Hasbro, Undiz, Kiabi, Danone et Hachette.

Vous travaillerez au sein du département Produits Dérivés : Disney Consumer Products, Retail Sales & Marketing, responsable au sein de The Walt Disney Company France de la stratégie d’activation de nos franchises sur toutes les catégories de produits dans la distribution physiques et online :

Disney, Pixar, Marvel, Star Wars, FOX.

Vos principales responsabilités seront :

  • La mise en œuvre d’opérations trade marketing liées à nos franchises avec nos distributeurs spécialistes : enseignes de jouets et de mode.

  • Le soutien à l’équipe de compte-clés dans le développement des ventes des produits dérivés en collaboration avec les licenciés et partenaires Disney.

Missions

Vous interviendrez sur l’ensemble des clients suivants :

  • Les spécialistes du jouets (Smyths Toys, La Grande Récré, JouéClub, King Jouet …)

  • Les Spécialistes textiles (La Halle, Gémo, Celio…)

  • Les nouveaux circuits

Vos missions consisteront à : 

  • Optimiser la présence de nos licenciés chez les distributeurs afin de maximiser les ventes (outils de vérifications de présence en magasins, newsletters Marketing…)

  • Aider au développement des offres et opérations retail (magasins et online) : mécaniques promotionnelles, jeux-concours, animations pour réseaux sociaux… Dans l’objectif de soutenir toutes les gammes Disney, Pixar, Marvel, Star Wars par catégorie ou par franchise en suivant les objectifs de la Société

  • Accompagner les responsables compte-clé dans la mise en place des plans avec les différents interlocuteurs chez les distributeurs partenaires

  • Faire le lien entre les équipes internes : Digital, Marketing, Relations Presse et Retail pour la mise en place des plans

  • Préparer les bilans, piges et remonter les KPI

  • Aider à la coordination des événements Retail (Salon d’enseignes, Roadshows, Licensing Meeting, Joint Business Plans, etc).

PROFIL :

  • Etudiant(e) en Master 1 ou 2 Commercial / Trade marketing (Ecole de commerce ou Université)

  • Bon niveau d’anglais écrit et oral

  • Maîtrise du Pack Office (surtout Powerpoint et Excel)

  • Autonomie, initiative, esprit d’entreprise et de synthèse

  • Esprit créatif

  • Dynamique, curieux, enthousiaste et polyvalent

  • Capable de gérer plusieurs projets sur des marques et des licenciés différents en même temps (organisation et gestion du temps)

  • Aisance relationnelle, à l’oral et à l’écrit

  • Esprit commercial, fortement tourné vers les autres

  • Force de proposition et de conviction

  • À l’aise en groupe, capacité à travailler avec différentes équipes

  • Affinité avec les marques Disney, Pixar, Marvel et Star Wars et le business des jouets et de la mode

Informations supplémentaires

Type de contrat : Stage

Date de début : Octobre-Mars

Durée : 6 mois

Dans une enquête de satisfaction ChooseMyCompany, des stagiaires et alternants 2023, The Walt Disney Company (France) a été classée au 1er rang.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (France) S.A.S., which is part of a business we call Disney Experiences.

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

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