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Consumer Insights Analyst

Job ID 10098957 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Aug. 21, 2024
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Job Summary:

Responsbilities:

  • Conduct in-resort customer studies with the focus on guest satisfaction, guest reaction to seasonal events and special events, and revenue product strategies.
  • Develop customized studies from design and data collection to reporting, to address business questions across different departments including operations, food & beverage, merchandise, revenue management, finance, and marketing etc.
  • Integrate results of customer surveys and other sources of information to facilitate data analysis for continuous KPI monitors and in-resort activations for company-wise usage.
  • Support on insights generation and report preparation for leadership and different developments on regular basis.
  • Collaborate with internal team members to ensure smooth implementation of projects.
  • Work with internal stakeholders to facilitate information sharing and develop strategic measurement plans.

Requirements:

  • Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences.
  • Minimum 3 years of equivalent experience in executing end-to-end quantitative customized research or data analytics, experience on continuous tracking studies and handling technically complex projects is highly preferrable.
  • Working experience gained from consumer insights or quantitative department of international research agencies. Experience from client side or quantitative project is a plus.
  • Good at data mining and interpretation, manage to integrate different sources of information and translate large data sets into actionable insights, and present in a user-friendly way.
  • Good interpersonal and communication skills and able to collaborate with different audiences and articulate technical findings/criteria with others.
  • Keen interest and good understanding in Travel and Entertainment industry is essential.
  • Self-motivated, positive and agile, able to manage priorities and time effectively.
  • Good in written and spoken English, Cantonese and Mandarin.
  • Proficient in Microsoft Office and data manipulation (e.g. Macros). Knowledge in data visualization tools (e.g. Power BI) is advantage.

HKProfessional #LI-AI1

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About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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ABOUT HONG KONG DISNEYLAND

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    Hong Kong Disneyland Resort touches the hearts of millions of visitors every year by bringing immersive storytelling to life. We are proud to call Hong Kong home and are dedicated to supporting our city as a leading tourist destination in the world.

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  • Community

    Disney is committed to providing comfort, happiness, and inspiration to kids and families around the globe. Hong Kong Disneyland Resort has been committed to help building a stronger community. We believe the power of Disney magic can make a positive difference to our community. We partner with community leaders and non-profit organizations to understand the social needs and create impactful initiatives that support families in getting through life challenges, and promote quality moments of togetherness or help people dream big.

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    Our commitment: Hong Kong Disneyland Resort embraced an environmental approach from the project’s design stage, and our dedication to environmental protection extends to our daily operations. We firmly believe that demonstrating respect for the environment is an integral aspect of conducting our business at the resort.

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