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Associate Manager, Marketing (CRM)

Job ID 10093231 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Aug. 28, 2024
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Job Summary:

Job Responsibilities:

  • Plan and develop multi-channel CRM campaigns (including email, SMS, mobile app, social advertising, and WeChat) throughout the consumer journey by collaborating closely with internal marketing partners, cross-functional teams, and external agencies.
  • Formulate communication plans and touchpoint strategies based on segmentation insights.
  • Manage the end-to-end implementation of multi-channel CRM campaigns, including campaign calendar planning, content strategy and design, segmented communication, and personalization.
  • Collaborate with data scientists to transform data into actionable signals for creating personalized communication.
  • Define and execute A/B testing and other experimental approaches to continuously optimize campaigns and evaluate their effectiveness, providing actionable insights for improvement.
  • Implement tracking and reporting mechanisms using tools such as Salesforce and Adobe Analytics to measure CRM performance, KPIs, and conversions, enhancing campaign effectiveness.
  • Facilitate and execute CRM initiatives that align with business objectives.
  • Conduct competitive analysis and provide recommendations based on competitive reviews, insights, and industry best practices.

Job requirements:

  • Bachelor’s degree or equivalent in Business, Management or Marketing
  • Minimum of 5 years of experience in CRM and/or Digital Marketing, including at least 2 years using ExactTarget/Salesforce Marketing Cloud or similar email marketing platforms.
  • Experience in cross-channel communications strategy, with hands-on experience in planning, delivering, and executing campaigns across various channels, including email, SMS, mobile app, and social platforms to enhance channel efficiency.
  • Strong understanding and experience of segmentation, segment engagement, personalization, email design, HTML, dynamic content, and compliance with data privacy regulations.
  • Proficiency in CRM performance tracking and reporting, including experience with Salesforce and Adobe Analytics.
  • Familiar with trending social/communication platforms (e.g., Facebook, Instagram, WeChat) is essential.
  • Experience with CDP platforms is a plus.
  • Possessing a strong commercialization mindset is a plus.
  • Strong analytical and problem-solving skills.
  • Excellent organization, interpersonal, copywriting, and communication skills.
  • A proactive mindset and strong people skills.
  • Demonstrate a strong sense of ownership for assigned projects.
  • Fluent in written and spoken Cantonese, Mandarin, and English.

HKProfessional #LI-AI1

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About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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ABOUT HONG KONG DISNEYLAND

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    Hong Kong Disneyland Resort touches the hearts of millions of visitors every year by bringing immersive storytelling to life. We are proud to call Hong Kong home and are dedicated to supporting our city as a leading tourist destination in the world.

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  • Community

    Disney is committed to providing comfort, happiness, and inspiration to kids and families around the globe. Hong Kong Disneyland Resort has been committed to help building a stronger community. We believe the power of Disney magic can make a positive difference to our community. We partner with community leaders and non-profit organizations to understand the social needs and create impactful initiatives that support families in getting through life challenges, and promote quality moments of togetherness or help people dream big.

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  • Environment

    Our commitment: Hong Kong Disneyland Resort embraced an environmental approach from the project’s design stage, and our dedication to environmental protection extends to our daily operations. We firmly believe that demonstrating respect for the environment is an integral aspect of conducting our business at the resort.

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  • Press Releases

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