Associate, Public Relations
Job Summary:
Walt Disney World Public Relations is seeking a strategic and creative professional to join the team as an Associate, Public Relations. This role supports the development and execution of public relations strategies while elevating how stories are told through compelling visuals, such as graphics, presentation templates, and recaps. Projects may include media activations, onsite productions and events for theme parks, resorts, Disney Springs, festivals and more. The ideal candidate has a passion for visual communication and an eye for design, with the ability to communicate complex information in succinct and easy-to-understand visuals. They should be comfortable interacting with technology, eager to adapt to new platforms quickly, and extremely organized to support a team operating in a fast‑paced, highly visible PR environment. This role plays a critical part in elevating how the Public Relations team demonstrates impact, performance, and storytelling internally and externally through best‑in‑class visual execution.
This position reports to the Senior Manager, Public Relations.
This is a full-time role.
What You Will Do
Design visually compelling PR materials, including infographics, executive summaries, presentations, dashboards, and data driven storytelling tools.
Track and compile key PR performance metrics, including media coverage, sentiment, influencer results, and campaign impacts across earned and shared channels.
Assist with maintaining digital asset library of PR photo/video assets.
Support maintenance of media lists and project management systems, utilizing tech-forward solutions.
Assist in the execution of external publicity and earned media strategies for Walt Disney World Resort, including new product debuts, attraction openings, resort refurbishments, seasonal offerings, and special events.
Help draft press materials, media advisories and social media content under the guidance of senior PR staff.
Support content and asset capture efforts (photo, video, short-form social, behind the scenes materials) to document and promote new and ongoing offerings in partnership with internal creative, production, and operations teams.
Maintain up to date media, influencer, and asset databases, ensuring materials are accurate, organized, and easily accessible.
Coordinate logistics for media visits, influencer experiences and special events.
Monitor media coverage, assess outcomes and compile coverage reports.
Partner with key internal departments, including Marketing, Creative, Operations, Digital/Social, Legal and other Communications partners to support integrated storytelling.
Assist with special projects and cross team initiatives as needed.
Qualifications & Skills
A visual portfolio showcasing examples of communications and/or creative work personally created by the applicant (e.g., presentations, visual storytelling, content, graphics). Work should reflect the candidate’s individual contributions; AI generated work or pieces built using templates are not requested.
Experience in graphic design utilizing Adobe Creative Suite (Photoshop, Illustrator), presentation tools (PowerPoint, Canva) and other design programs.
Experience analyzing large and complex data sets to identify trends, generate actionable insights, and inform data‑driven decision making.
Experience with written and verbal communication
Detail-oriented, organized, and able to manage multiple tasks in a fast-paced and high-volume setting.
Experience leveraging new and familiar digital tools to support reporting, insights, and communications workflows, troubleshooting independently to learn and explore new technology.
Experience working both independently and collaboratively across teams.
Ability and willingness to work flexible hours, including occasional evenings and weekends for event support.
Preferred Qualifications & Skills
Previous internship or early-career experience in visual communications, corporate design, public relations, media marketing or events.
Experience writing in AP Style
Experience with project management platforms (e.g., Smartsheet or similar tools).
Experience using media monitoring and measurement platforms (e.g., Meltwater, Cision, or similar).
Interest in visual storytelling, content creation, and digital media trends.
Knowledge of or passion for Walt Disney World Resort offerings and the themed entertainment industry.
Education
Bachelor’s degree in public relations, communications, design, marketing or related field is required
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#LI-CD1 #DisneyCommsCareers #DisneyHR #DXMedia
The hiring range for this position in Orlando, FL is $62,200.00-$83,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business we call Disney Experiences.
Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Explore this Location Celebration, FL
The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.
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