Team Lead, Marketing Technology

Job ID 10091618 Location Burbank, California, United States Business The Walt Disney Studios Date posted Oct. 15, 2024

Apply Now

Job Summary:

About the Role & Team

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization.  The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms; they also support other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.  Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, as well as units for Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios. 

We are looking for a Team Lead, Marketing Technology to sit in the Marketing Technology Unit, to lead the creation, experimentation, and innovation of new media performance applications and automations. You'll get to understand the challenges of executing a highly data-driven and technically precise paid media strategy for a variety of titles and brand experiences, all while using the latest technologies and tooling in the data/tech space. If you're interested in working in a highly collaborative team environment embedded directly in a key business unit like this, please get in touch - we'd love to hear from you!

What You Will Do

Lead team of data-driven software engineers; drive process improvement, recruitment, professional development, mentorship, and effective team culture
Balance leadership with technical contributions; be hands-on with the design and implementation of tools that support the existing ad technology teams at The Walt Disney Studios—collectively known as “the performance marketing engine”; allow the teams to scale their work, increase the rate of delivery, and make space for future innovation
Drive software engineering and architectural best practices and standards within the team, along with a culture of engineering excellence; uphold standards and rigor around software development, testing, deployment, and documentation
Evangelize new tools, best-practices, and data driven decisions across the Performance Marketing team and the broader marketing organization
Create tooling and applications that can dynamically manage ad strategy configurations in a variety of social and digital platforms
Implement front-end data visualization and workflows to increase engagement with elements of the Performance Marketing Engine
Collaborate with data scientists and product managers to rapidly iterate from prototypes to high-quality, production pipelines
Implement quality controls, monitoring, and other safeguards to ensure optimizations are accurately and safely applied to in-flight ad campaigns and key business metrics are always presented accurately
Adapt applications and workflows in the Performance Marketing Engine to changes arising from industry-wide events (such as the iOS14 update or cookie deprecation) as well as to more customary changes like standard updates to partner APIs.
Finding opportunities to better integrate with other technology solutions at Disney or with trusted external partners or vendors

Required Qualifications & Skills

Bachelor’s and/or Master’s degree in Computer Science, Information Systems, Software, Electrical or Electronics Engineering, or comparable field of study, and/or equivalent work experience
8+ years of related work experience
Proven experience developing full-stack applications and services, as well as popular frameworks (e.g., FastAPI, Spring Boot).
Experience with data-rich environments and a fluency with Python, Spark, and SQL
Understanding of cloud compute (AWS, BigQuery) and modern dev ops practices; experience crafting and owning CI/CD pipelines for applications
Ability to dive deep into any technical component as well as understand and drive the overall systems architecture.
Knowledge of ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)
Proven ability to manage multiple projects effectively that meet deadlines within a fast-paced environment
Understanding of media and marketing, including how to define marketing / media KPIs
Experience working effectively with data science teams
Proven critical thinking and proven-solving skills

Preferred Qualifications

Experience working with cross-functional teams to translate business needs into data requirements
Familiarity or experience with front-end web development and user experience design
Knowledge of Databricks and AWS Cloud Services
Knowledge of digital ad serving, tracking and implementation

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

The hiring range for this position in CA is $167,700.00 to $224,900.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Apply Now

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

Having technical issues? View the FAQs for help.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.