Sr Manager, Mktg Strat & Campaign Mobilization

Job ID 10161560 Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Oct. 05, 2026

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Job Summary:

The Walt Disney Company is seeking a talented and passionate Sr. Manager, Marketing Strategy and Campaign Mobilization to join the enterprise Brand Marketing team.

The Brand Marketing team shapes the way people feel about Disney and its most valuable franchises by heightening emotional connection, steering perception, and driving cultural relevance.

This Strategy and Campaign Mobilization role works across segments, strategy and research teams to understand business needs, develop a throughline, and coordinate the development of cross-company moments throughout a campaign. The ideal candidate has a passion for entertainment and a strategic mindset, with a proven ability to set a vision, build cross-functional alignment, and mobilize diverse teams around a shared campaign narrative.

Responsibilities:

Partner across segments, regions, strategy, and research teams to understand each stakeholder’s needs for centralized, cross-company campaigns, then shape those inputs into a clear connected story that stays consistent while flexing for different teams.
Develop a deep understanding of our most valuable franchises and translate that insight into new ideas that drive relevance, affinity, and long-term fandom.
Manage multiple workstreams across a large, matrixed group of partners, with various deadlines, constraints, and stakeholder needs.
Run the day-to-day coordination of company-wide campaign moments, keeping partners aligned, managing timelines, and resolving issues. Serve as the main point of contact for partners bringing these moments to life across business lines.
Work alongside the Creative and Go-To-Market team to ensure creative assets and activations stay true to each campaign’s story and objectives.
Adapt a 1+1=3 mindset to proactively identify and secure synergy opportunities across the company.
Track and learn from the performance of cross-company campaigns, using data to find ways to keep getting smarter.
Keep a pulse on industry trends, consumer behavior, and competitors to shape how the team approaches strategy and mobilization for future campaigns.

Qualifications:

7+ years of experience in brand marketing, strategy, or related roles, preferably in the entertainment industry.
Knowledge about Disney IP and passion for the brands and franchises are a plus.
Strong understanding of brand and marketing strategy, with a demonstrated ability to build a strategic throughline and mobilize cross-functional partners around it.
Excellent communicator with the ability to present to large groups, build relationships and alignment, and influence stakeholders across a large, matrixed organization.
Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
Excellent project management skills, with the ability to manage multiple complex workstreams simultaneously and meet deadlines in a fast-paced environment.
Passion for entertainment and pop culture, with a finger on the pulse of current trends and industry developments.

Education:

Bachelor's degree in marketing, communications, or related field, or equivalent experience
MBA or advanced degree preferred.

The hiring range for this position in Burbank, CA is $139,200 - $186,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Worldwide Services, Inc., which is part of a business we call The Walt Disney Company (Corporate).

Disney Worldwide Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

To learn more about Disney's policies on the use of AI for candidates, click here.

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The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.