Principal Product Manager - Customer Identity Product

Job ID 10148453 Location New York, New York, United States / Santa Monica, California, United States / San Francisco, California, United States / Seattle, Washington, United States Business Disney Entertainment and ESPN Product & Technology Date posted Apr. 21, 2026

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Job Summary:

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world. 

Here are a few reasons why we think you’d love working here:

Building the future of Disney’s media and experiences: Our Technologists are designing and building the products and platforms that will power our media, advertising, and experience businesses for years to come.

Reach, Scale & Impact: More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. Disney Parks. ABC. National Geographic …and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally. 

Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.

Commerce, Data & Identity provides the core product management functions for areas crucial to Disney’s media businesses. These include initiatives and products that power digital commerce, identity, and growth, as well as those that reach uniquely across The Walt Disney Company enterprise, such as messaging and privacy, among others. Additionally, it is responsible for the data engineering, science, and products for Disney Entertainment & ESPN, along with their interconnection with other parts of The Walt Disney Company.

Product Management drives the user experience, feature strategies and concepts for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products – including Disney+, Hulu, ESPN, Disney Experiences (i.e. Disney World), ABC, ABC News, Nat Geo, Marvel, and Star Wars.

Job Summary:

The Identity Product customer login team owns the front door to every Disney digital product and service worldwide including customer registration, login, and verification journeys
We are seeking a Principal Product Manager to lead and define the vision, strategy, and roadmap encompassing login, registration, account creation, identity verification, credential management, and the experimentation program that optimizes these experiences.
This role is accountable for leading with an experimentation mindset to deliver measurable improvements in customer login success while reducing friction and support costs at global scale.
As a principal-level individual contributor and product leader, you will operate in a high-ambiguity environment where technical, legal, business, and user-experience considerations intersect.
You will set long-term direction for a portfolio of authentication capabilities and UX journeys, influence cross-functional executive stakeholders, and mentor product managers on the team — raising the bar for product artifacts, data-driven decision making, and strategic thinking across the Identity organization.
You will leverage a robust AI toolset to continually re-shape PM leadership and all aspects of the product management craft

Responsibilities:

Vision, Strategy & Roadmap

Own vision and priorities for login, registration, and verification journeys across Disney.
Drive the multi-quarter roadmap
Turn market signals (passkeys, risk-based authentication, etc.) into strategy.
Tie auth investments to conversion, support, and growth.

Product Execution & Delivery

Write briefs and requirements and leverage AI to create prototypes that set the Identity PM bar.
Ship cross-platform auth end to end; align design, engineering, legal, privacy, security, data, support.
Run executive readouts for C-level audiences
Own launch comms and stakeholders across Disney+, Hulu, ESPN, TWDC.
Roll out globally — legal, regional, platform, business constraints.

Experimentation & Data

Leverage the auth experiment program for insights, refinement, and launch strategies
Define KPIs, OKRs, dashboards.
Recommend launches with numbers on conversion, support, security.

Cross-Functional Leadership & Influence

Be the authentication expert for Identity and DEEP&T.
Partner with engineering leaders across teams as well as key stakeholders including Security, Legal, Privacy, VX/DX, Marketing, Data.
Align brands, regions, jurisdictions, platforms.
Present to execs; credible with engineers and leadership.
Lead cross-org programs (messaging, migration, consent, etc.)

Mentorship & Team Development

Coach Identity PMs on briefs, experiments, stakeholder comms, strategy, and leveraging AI tools
Model rigor in artifacts, analysis, clarity.
Shape Identity PM practices and culture.

Qualifications

Basic Bachelor's degree in a relevant field required
10+ years of product management experience building and delivering consumer-facing software products at scale
Demonstrated track record of defining product vision and strategy for complex, platform-level capabilities that serve millions of users
Experience leading cross-functional product development across engineering, design, data, legal, and operations teams in a large, matrixed organization
Strong hands-on experience with experimentation and A/B testing methodologies, including designing experiments, analyzing results, and making data-driven launch decisions
Expert-level verbal and written communication skills, including a proven ability to author compelling product briefs and present complex product strategies to senior and executive leadership
Extensive experience with agile software development practices in large-scale engineering organizations (100+ person teams)
Strong ability to navigate ambiguity, make sound decisions with incomplete information, and drive clarity in environments with competing stakeholder priorities

Preferred Qualifications

Master's/MBA/Technical degrees or equivalent experience preferred
Product management experience in identity, authentication, or security product areas (consumer IAM, SSO, passwordless, MFA, fraud prevention)
Experience with consumer registration, login, and credential management flows for global direct-to-consumer products
Familiarity with authentication technologies and protocols (OAuth, OIDC, SAML, WebAuthn/FIDO2, OTP, magic links, passkeys)
Experience managing products with significant regulatory and legal complexity across multiple jurisdictions (privacy, consent, COPPA, regional data requirements)
Experience with mobile messaging platforms (SMS, WhatsApp) for transactional and verification use cases
Product management experience in media, streaming, or entertainment industry
Strong passion for The Walt Disney Company and its brands, and a genuine interest in building identity and authentication experiences that serve a diverse, global audience

#disneytech

The hiring range for this position in New York, NY is between $197,400 - $264,700, Los Angeles, CA is between $188,400 – $252,600, Seattle, WA is between $197,400 - $264,700 and San Francisco, CA is between $206,400 - $276,700. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment and ESPN Product & Technology:

At Disney Entertainment and ESPN Product & Technology, we’re blending imagination and innovation to reimagine the ways people experience and engage with the world’s most beloved stories and products. Our work is wide-ranging and deeply sophisticated. We create amazing experiences, transform the future of media, and build products and platforms that enable the connection between people everywhere and the stories and sports they love.

Disney’s ability to marry world-class technology with one-of-a-kind creativity makes us unique. It is at the heart of our past, present, and future. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment & Sports LLC, which is part of a business we call Disney Entertainment and ESPN Product & Technology.

Disney Entertainment & Sports LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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