Sr Manager, Brand Partnerships & Experiential
Job Summary:
Disney Entertainment Television and DTC (Disney+, Hulu, Disney Kids & Family, ABC Entertainment, National Geographic, Onyx Collective, Freeform, Disney Television Studios) is seeking a Senior Manager, Brand Partnerships & Experiential to lead the development and execution of high-impact consumer marketing initiatives. This role is ideal for a pop culture enthusiast and highly organized project leader who excels at managing complex campaigns, multiple stakeholders, and tight timelines.
Reporting to the Vice President, Brand Partnerships & Experiential, the Senior Manager will partner closely with internal teams, external brands, and agencies to deliver culturally resonant marketing partnerships, experiential activations, and consumer events that drive brand awareness and audience tune-in for priority television and streaming series. This role blends creative thinking with operational rigor and requires a proactive, detail-oriented approach in a fast-paced, collaborative environment.
The ideal candidate strikes a strong balance between creative sensibility, strategic narrative development, and flawless project management. They are an enthusiastic storyteller and skilled pitch strategist who can inspire excitement among prospective brand partners, secure high-profile collaborations, and identify breakthrough marketing opportunities that generate cultural relevance and business impact. They are also an experienced people manager who leads by example, mentors team members, and consistently delivers high-quality work with minimal oversight.
Responsibilities:
As the Senior Manager, Brand Partnerships & Experiential, you will lead the development and be fully hands-on for the execution of brand partnerships, experiential activations, and consumer events from concept through completion, managing multiple projects simultaneously. This role is crucial in ensuring the successful delivery and production of culturally relevant ideas that align with brand strategy and drive audience awareness and tune-in. The ideal candidate will possess strong project management skills, creativity, and the ability to collaborate effectively with various stakeholders at all levels. This role matters in the company as it directly impacts brand visibility and consumer engagement, requiring skills in strategic thinking, planning, and collaboration.
Lead the development and execution of brand partnerships, experiential activations, and consumer events from concept through completion, managing multiple high-profile projects simultaneously
Identify, pitch, negotiate, and secure strategic brand partners by developing compelling narratives, leading partner outreach and meetings, and building long-term relationships that drive innovative, culturally relevant promotional opportunities
Manage agencies, vendors, and partners through RFPs, creative development, and execution, ensuring strong ROI, operational excellence, and alignment with brand priorities
Own project timelines, budgets, deliverables, contracts, and SOW processes, proactively identifying risks and implementing solutions to ensure seamless execution
Serve as a primary point of contact for internal stakeholders and external partners, representing the Brand Partnerships & Experiential team in high-profile meetings, presentations, and business development opportunities
Develop and deliver strategic presentations, status updates, partnership proposals, and post-campaign recaps for senior leadership, clients, and cross-functional teams
Mentor and develop junior team members, fostering a culture of collaboration, accountability, creativity, and excellence
Build and maintain relationships across the entertainment, media, agency, and brand partner landscape to identify new opportunities, industry trends, and culturally relevant marketing solutions
Drive projects independently from concept to execution, anticipating needs, overcoming challenges, and consistently delivering high-quality work with minimal direction
Champion innovative, culturally relevant ideas and serve as a vocal contributor in cross-functional discussions to advance business objectives, audience engagement, and brand awareness
Basic Qualifications:
7+ years of experience in entertainment, media, or a related industry with a focus on brand partnerships, experiential marketing, events, and 360 integrated campaigns
Proven ability to develop and execute successful strategic partnerships, combining creative thinking, compelling storytelling, strong negotiation skills, and operational excellence to deliver business results
Exceptional communication, presentation, and relationship-building skills, with experience inspiring and influencing senior executives, internal stakeholders, external partners, agencies, producers, and talent
Demonstrated success securing and managing brand partnerships, including developing persuasive pitches, partnership opportunities, and marketing programs that drive awareness and engagement
Strong people leadership and management experience, including developing and mentoring team members, setting clear expectations and fostering a high-performance culture while leading cross-functional teams and stakeholders through influence
Highly proactive, self-motivated, and solutions-oriented, with a track record of independently managing multiple priorities, anticipating challenges, and delivering high-quality work in fast-paced environments
Experience representing an organization in partner-facing, networking, and business development settings, with the ability to build and maintain strategic relationships
Proficiency in Microsoft Office Suite (Outlook, Excel, PowerPoint), Keynote, and Canva
Ability and willingness to travel and work nights, weekends, and holidays as required by the business
Preferred Qualifications:
Brand-side experience within experiential marketing and/or marketing partnerships
Strong creative instincts paired with sound business judgment and confident decision making
Passion for pop culture, television, and entertainment marketing
Established network of contacts across entertainment, media, agency, consumer brand, and experiential marketing communities
Experience securing high-profile promotional partnerships that drive cultural relevance, earned media, and consumer engagement
Demonstrated success operating as a visible representative of a team or organization in executive, client, and industry-facing settings
Positive, solutions-oriented mindset with a hands-on approach and willingness to support all aspects of execution
Experience working with vendors, executive stakeholders, and diverse communities
Demonstrated understanding of inclusive marketing strategies and audience centered best practices
Required Education:
Bachelor’s Degree
#DisneyAdvertising
The hiring range for this position in Burbank, CA is $126,800 to $170,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.
American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
To learn more about Disney's policies on the use of AI for candidates, click here.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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