Senior Brand Marketing Manager - Hardlines (Fixed-term contract)

Job ID 10135538 Location London, United Kingdom Business Disney Experiences Date posted Nov. 26, 2025

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Job Summary:

This is a fixed-term contract position to cover Parental Leave, running until January 2027, requiring four in office days per week plus a Monday or a Friday working from home.

The Disney Consumer Products EMEA Marketing team partners across Brand Commercialization, Category, Retail, PR/Comms and Brand Franchise Management to bring our franchises to life for fans across the region.

In this Senior Brand Marketing Manager role, you will lead brand marketing for priority evergreen brands and tentpole properties, with a particular focus on the Disney Princess range, stewarding licensing partnerships across Food, Toys and other Hardlines. You’ll translate strategy into campaigns that resonate with diverse audiences and deliver measurable commercial impact.

What you’ll do

Own the annual brand marketing plan for EMEA, aligning campaign objectives to business priorities and the global DCP marketing strategy.
Lead end‑to‑end campaign delivery—from partner pitches and creative strategy to consumer activation—across paid, owned and earned channels, retail environments and experiential moments.
Champion Disney Princess partnerships, collaborating with licensees to co‑design full‑funnel, multi‑market campaigns that drive awareness, engagement and sell‑through across Food, Toys and Hardlines.
Run the campaign operating rhythm—status trackers, milestones, weekly updates and clear actions—ensuring timelines, budgets and toolkits are in place and on track.
Partner with creative teams/agencies to brief and deliver assets, cross‑category product shoots and retail toolkits that are fresh, locally adaptable and on brand.
Bring insight and innovation, using industry, consumer and media trends to inform recommendations, enhance ROI and keep our content culturally relevant across EMEA.
Coach and develop a high‑performing team, distributing workload to play to strengths and providing feedback, growth opportunities and clear expectations.
Build trusted relationships—internally and with licensees—driving joint business planning that supports category growth and long‑term partnership success.
Ensure compliance and approvals, partnering with brand commercialization, legal and corporate brand management throughout planning and execution.

What you’ll bring

Significant brand marketing experience leading regional consumer products campaigns across multiple markets, with accountability for budgets and outcomes.
Category expertise spanning Hardlines (including Food and Toys); Softlines experience is advantageous.
Multi‑platform execution experience: retail/experiential, digital/social, and above‑the‑line.
Strong retail marketing acumen, understanding channels, sell‑in levers and how to activate partners at retail.
Digital fluency, with demonstrable ability to leverage social platforms and creative content to drive full‑funnel performance.
Leadership & collaboration, able to galvanise cross‑functional stakeholders and craft compelling partner pitches.
Strategic and operational balance, from insight‑driven planning to disciplined delivery and measurement.
Cultural sensitivity, with experience creating content that’s universally relevant, easily localisable and attuned to market differences across EMEA.
Degree‑level education (or equivalent) in a related field; written and spoken English essential, other European languages beneficial.
Proficiency with MS Word, Excel, PowerPoint, and Keynote; ability to work within legal guidelines.

Working arrangements & additional information

Based in Hammersmith, London four days a week plus a Monday or Friday working from home with flexibility needed for occasional international travel.
Flexible hours may be required around key campaign moments.

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call Disney Experiences.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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Explore this Location EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.