Manager, Originals Marketing (HULU)

Job ID 10149621 Location Burbank, California, United States Business Disney Entertainment Television Date posted May 01, 2026

Apply Now

Job Summary:

Hulu is seeking an Originals Marketing Manager within the Hulu Originals Marketing team who will support our unscripted and scripted slate of Original series. This role calls for a strategic and culturally attuned marketer who can help shape and execute breakthrough campaigns that resonate with audiences. The ideal candidate brings a strong passion for pop culture and entertainment, paired with a desire to deepen their expertise in brand-building, media strategy, and creative development. You will contribute to the ideation and execution of 360° marketing campaigns that drive awareness, engagement, and cultural relevance for Hulu Originals. This is a highly cross-functional role requiring strong organizational skills, ambition, and discipline. Success in this position depends on the ability to collaborate effectively across teams, build relationships with key stakeholders, communicate clearly, and gain alignment. The right candidate is proactive, solutions-oriented, and ready to hit the ground running.

Primary Responsibilities:

Support the development of strategy, positioning, and target audiences for Hulu Original slate. You will support the socialization of the marketing strategy across all integrated departments, as well as key partners including executive teams, development, and producers/creators.
Manage cross-functional team planning to develop and execute 360 campaigns, including collaborating with creative partners and cross-functional teams to deliver assets for the campaigns.
Use performance metrics and audience research to inform marketing strategies.
Attend and organize key meetings, developing campaign recaps and updates, and using project documents (marketing trackers, timelines, status reports, budget reviews, etc.) to ensure execution against goals.
Work with external marketing partners/agencies to develop and implement ''big idea'' marketing initiatives and apply them across digital, social, paid media, earned media, etc.
Ensure resources are prioritized by managing and driving key deadlines and deliverables across cross-functional teams.
Execute marketing plans that extend and enhance our ability to reach new and existing audiences and reach show specific & company goals
Analyze the effectiveness of media and marketing data to better optimize spend and performance across various marketing channels.
Track budget and spend
Investigate and track industry trends and innovative media opportunities to optimize future campaigns

Basic Qualifications

5+ years in marketing strategy or similar positioned roles
Interest in streaming entertainment
Ability to think strategically and creatively
Self-starter, curious mindset, and a willingness to learn
Strong analytical and reporting capabilities
Proven understanding of media/advertising and entertainment marketplace
Ability to partner with multiple constituencies in a team environment
A strong creative eye and presentation skills
Client and/or Agency experience a plus
Computer proficiency; highly skilled in PowerPoint and Excel
Excellent work ethic and a positive, can-do attitude
Exceptional attention to detail and follow-through

The hiring range for this position in Burbank, CA is $105,100 to $140,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Apply Now

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu Enterprises, LLC, which is part of a business we call Disney Entertainment Television.

Hulu Enterprises, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.