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Senior Media Planning Specialist

Job ID 10141208 Location Seoul, South Korea Business The Walt Disney Company (APAC) Date posted Jan. 28, 2026
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Job Summary:

Overview:
We are looking for a Senior Media Planning Specialist to lead integrated media strategy and execution across TV, OOH, and Digital channels. This role plays a critical part in brand growth and content marketing through data-driven media planning, performance optimization, and close collaboration with global and local stakeholders.

Responsibilities:

1.Media Strategy & Planning

  • Own end-to-end integrated media strategies aligned with brand & content marketing objectives and target audiences

  • Design strategic media mixes across TV, OOH, and Digital channels

  • Lead budget allocation, pacing, and optimization to maximize media ROI
     

​2. Campaign Execution

  • Plan, launch, and manage full-funnel media campaigns across all channels

  • Partner closely with media agencies and key platforms including TV, OOH, and major digital platforms (Naver, Kakao, Google, Meta, etc.)

  • Explore growth opportunities through new channels, beta programs, and emerging media solutions
     

3. Performance Management & Operations

  • Oversee daily paid media performance and optimization

  • Monitor campaign delivery and ensure operational excellence

  • Manage post-campaign billing and reconciliation processes
     

4. Measurement, Insights & Reporting

  • Analyze campaign performance against KPIs and business objectives

  • Translate data into actionable insights and optimization recommendations

  • Present performance results and strategic learnings to leadership
     

5.Cross-Functional Collaboration

  • Work closely with local Content Marketing, Studio Marketing, and Creative teams

  • Ensure strategic alignment with global and regional headquarters, including tools and processes

  • Manage external partners and align stakeholders toward shared goals

Minimum Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, or a related field

  • Experience in the entertainment, media, or tech industry

  • 5+ years of experience in media planning and buying (agency or in-house)

  • Proven experience executing integrated media campaigns (TV, Digital, OOH)

  • Strong analytical, reporting, and presentation skills (Excel, PowerPoint)

  • Fluent communication skills in both Korean and English

  • Ability to manage multiple projects in a fast-paced, dynamic environment

Preferred Qualifications

  • Media platform certifications (Google Ads, Meta Blueprint, etc.)

  • Hands-on experience with analytics and media tools such as Google Analytics, Adobe Analytics, DV360, The Trade Desk, and Meta Business Manager

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

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