Brand Insights Manager

Job ID 10140982 Location Santa Monica, California, United States Business Disney Direct to Consumer Date posted Feb. 11, 2026

Apply Now

Job Summary:

Hulu’s Insights team is seeking a Brand Insights Manager to support research initiatives across Hulu’s Brand, Customers, Campaigns, and the broader streaming industry. In this role, you will design and execute research, analyze data, and translate findings into strategies that guide decision-making for Hulu and the wider DTC (Direct-to-Consumer) business. The ideal candidate is an analytical storyteller - skilled at elevating the consumer voice, balancing strategic thinking with hands-on execution, and thriving in a highly fast-paced, collaborative environment.

This role is office-based in our Santa Monica office.

WHAT YOU WILL DO

Brand Strategy & Measurement

Manage key processes in support of Brand Health Tracking for Hulu.
Contribute to brand marketing initiative research projects, including the various Bundle packages and ad hoc campaign strategy

Collaborate Across Teams

Partner with Hulu Marketing, Strategic Planning & Operations, and Content Partnerships, as well as partners across TWDC to define research goals and strategies.
Manage relationships with internal stakeholders, agencies, and external research partners.
Serve as a trusted advisor, ensuring insights directly inform strategic and operational decisions

Insights & Analysis

Design, execute, and analyze qualitative and quantitative research projects.
Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives.
Identify trends in consumer behavior, campaign performance, and market dynamics to shape business and marketing priorities.
Develop reports and presentations that clearly communicate insights and actionable recommendations.

Stay Ahead of the Industry Trends

Monitor developments in streaming, advertising, consumer research, and media.
Introduce fresh perspectives and best practices to continuously evolve Hulu’s insights capabilities.

WHAT TO BRING

Research/Insights Expertise

4+ years of research experience, preferably at a market research supplier focused on the Entertainment vertical, or an entertainment/media brand, or a Direct-to-Consumer brand.
BA/BS in social sciences, or related field, with a strong academic and analytical foundation or equivalent work experience.
Proven expertise in managing tracking studies (preferably Brand and/or Ad)
Strong foundation in survey methods and campaign attribution
Experience with analytic tools and statistical software (e.g. SPSS, SQL, R, Python)

Analytical Thinking

Ability to prioritize, multitask, and manage complex projects within a highly matrixed organization.
Detail-oriented and organized, with a track record of delivering under tight deadlines.
Solutions-oriented, with a drive to unpack complex tactical or strategic challenges

Communication & Collaboration

Excellent storytelling and presentation skills, with the ability to distill complex insights into actionable narratives.
Strong verbal and written communication, comfortable in presenting to all levels of the organization
Inclusive, collaborative team player who builds trust and credibility across a diverse group of stakeholders.
Genuine enthusiasm for research, television, streaming, marketing, advertising, and emerging media technologies.

NICE-TO-HAVES

Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
Familiarity and expertise with digital analytics, media mix modeling, attribution, and modeling approaches using internal and external data sources.

Apply Now

About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Direct to Consumer.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Santa Monica, CA

Basking in sunshine 280 days of the year and located just 20 minutes west of Downtown Los Angeles, Santa Monica is a walkable oasis teeming with outdoor adventures, luxury wellness spas and opportunities to kick back under blue skies and awe-inspiring sunsets.