STAGIAIRE MARKETING EDITIONS (H/F)
Job Summary:
The Walt Disney Company France recherche son
STAGIAIRE MARKETING EDITIONS (H/F)
Description de l’entreprise :
The Walt Disney Company est l’une des premières entreprises de divertissement familial et de médias dans le monde. Synonyme d’Entertainment familial de qualité, Disney, qui depuis toujours cultive l’art de raconter des histoires, est en France la première marque de divertissement.
La Company en France s’organise autour de 3 grandes activités : Studios (Distribution de films en salle et Marketing de ces films), Media (chaînes linéaires Jeunesse et Découverte, plateforme de streaming Disney+/Hulu), Produits dérivés.
Ces activités sont soutenues par un ensemble de fonctions support : Communication, Relations Presse, Finance, Legal, RH, Localisation des Contenus.
Moteur de créativité et d’innovation, The Walt Disney Company se renouvelle sans cesse, crée de nouveaux personnages et raconte de nouvelles histoires qui parlent à toutes les générations.
Description du poste :
Intégré.e au sein de l’équipe Disney Publishing France, vous êtes encadré.e par le manager marketing Publishing. Vous participez principalement au suivi des opérations marketing proposées par les licenciés ou par l’interne, ainsi qu’à l’étude et analyse de nos ventes (études de marché, suivi de nos différentes collections…). Vous soutenez l’équipe dans la définition et l’exécution de la stratégie des activités Livre, Magazine et Digitale en France, pour les marques Disney, Marvel, Star Wars, 20th Century Studios et National Geographic.
Dans le cadre de votre stage, vous participerez aux missions suivantes :
Marketing stratégique
Suivi des ventes, préparation de benchmark, d’analyses de marché et de pistes de développement
Participation à la préparation de présentations pour l’interne : plans stratégiques par Franchises, plans éditoriaux et marketing des licenciés, …
Participation à la réflexion sur le développement de nouveaux concepts, titres, collections
Marketing opérationnel
Validation des éléments de communication des licenciés (visuels, PLV, spots, partenariats influenceurs, etc)
Suivi des demandes internes (recherche de lots pour jeux concours, optimisation de la visibilité des produits, validation des éléments de communication)
Soutien opérationnel
Participation à la préparation des présentations de priorités annuelles pour les retailers (Fnac, cultura…)
Aide à l’organisation d’événements en fonction des besoins : exposition, signature auteurs, projection films, réunions internes…)
Veille produits (salons, storechecks…)
Gestion des demandes en étant le point de contact principal du service pour le suivi des e-retailers, notamment Amazon
Suivi de réception des livres (enregistrement dans nos base de données + rangement)
Description du profil recherché :
Etudiant.e en études supérieures (école de commerce, Université ou IAE) avec une spécialisation en marketing. Vous êtes une personne dynamique, enthousiaste et polyvalente, vous avez une forte affinité avec l’univers du livre et de l’entertainment. Vous avez la capacité d’absorber beaucoup d’informations et vous apprenez vite.
Profil recherché :
Disposant d’un bon niveau d’anglais pour pouvoir travailler avec nos équipes régionales de Londres et Milan ou avec le siège aux Etats Unis.
Ayant une orthographe et une grammaire françaises excellentes.
Une première expérience en entreprise serait un plus.
Type de contrat :
Stage – 6 mois
Date de début souhaitée :
Début septembre 26
Lieu de la mission :
Siège français situé Avenue Kleber, 75016 Paris (Métro 6, 1 ou RER A)
Notre entreprise, nos métiers valorisent chaque parcours, chaque personnalité et chaque diversité.
Chez Disney France nous vous recrutons d’abord pour votre savoir-faire et votre savoir-être
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with TWDC (France) S.A.S., which is part of a business we call Disney Experiences.
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Hiring Process
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Where Does Your Story Begin?
Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
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Be Part of the Story
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The Next Chapter
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Explore this Location EMEA
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
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