Director - Brand & Social, Star Sports

Job ID 10057342 Location Mumbai, India Business The Walt Disney Company (India) Date posted Jul. 15, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

About the Role: Star Sports is the leading sports broadcaster in India. It offers a wide variety of sports content, broadcasting all major sports events such as IPL, ICC, Premier League, Pro Kabaddi, Wimbledon etc. Star Sports has redefined sports broadcasting in India with extensive cricket coverage, including domestic and international matches. It also offers several regional channels in different languages to cater to the diverse linguistic audience in India. We serve high quality content to millions of customers with world class technology and production. As an incumbent in this role, you will lead and anchor the Star Sports brand and manage off platform (social) strategy. It’s a leadership role with a medium sized team help defining the roadmap for brand Star Sports.

Context: Star Sports is a key catalyst in espousing a multisport culture in India. Over the past 5 years, it has invested in and partnered with key stakeholders to popularize sports beyond Cricket. You will play a crucial role in supporting the smooth functioning of our organization. You will be the point of contact for various internal and external stakeholders, providing administrative assistance, managing communication, and ensuring the efficient operation of our office. Your organizational and communication skills will be vital in maintaining a productive and professional environment.

Key Responsibilities:
•Redefine the brand framework for Star Sports to ensure that it is in sync with the fan expectations and remains relevant in today’s multimedia world.
•Define the omnichannel fan experience with the Star Sports brand and ensuring that each experience for the fan is world class.
•Help design & define the digital/social experience and ensure that the brand increases fan engagement, to start and maintain consumer dialogue in social media with a roadmap & the role that each social platform needs to play in acquiring and engaging fans.
•Driving viewership (awareness, intention to watch) for different Sport properties through the year through disruptive and memorable communication and marketing plans. This involves:
o Driving the end-to-end consumer strategy to grow consumption & drive penetration measured by billion minutes of viewership / reach
o Defining the key fan cohorts & thus Developing a fan journey into effective a product, media and communication plans
o Leading diverse and multi-functional project teams to manage the end-to-end delivery of marketing plans for the different properties in a fast-paced and dynamic environment. Working closely with:
▪Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios
▪Sports federations and other Government bodies
oProviding inputs in the leadership team (marketing/programming/business teams) and working closely with other functions to co-create plans.

Performance Measures:
•Delivering brand awareness / preference metrics for Star Sports
•Managing brand standards across all touchpoints
•Fan acquisition & engagement metrics
•Cross functional collaboration
•Delivering the viewership targets
•Delivering best in class creativity / innovations

Qualifications:
•MBA (preferably from premium B School) with 12-15 years of experience in Marketing and at least 5 years in Brand Marketing.
•Honed over large iconic Indian / global brands along with strong people and stakeholder management skills.

Personal Attributes:
•Proven ability to develop brand and marketing strategies.
•Ability for leading the execution in a multi project, multi stakeholder environment.
•Experience in identifying target audiences and devising effective campaigns at PAN India level.
•Data and Insights Driven decision making.
•Avid Sports enthusiast.
•Disposition to groom the next line of Managers to lead independent projects and progressively take up higher responsibility.
•Ability to thrive in a dynamic, high paced and ambiguous environment

About Star Sports
The Star Sports Network is home to several leading domestic and international sports with 17 channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket South Africa and Asian Cricket Council (ACC); VIVO Pro Kabaddi; Football under Hero Indian Super League (ISL), Premier League; and Wimbledon amongst others.

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About The Walt Disney Company (India):

Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).

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