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Assistant Manager, Content Strategy

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Job ID 10089527 Location Mumbai, India Business Disney Star Date posted Jun. 12, 2024

Job Summary:

About the Role:
Star Sports is the leading sports broadcaster in India. It offers a wide variety of sports content, broadcasting all major sports events such as IPL, ICC, Premier League, Pro Kabaddi, Wimbledon etc. Star Sports has redefined sports broadcasting in India with extensive cricket coverage, including domestic and international matches. It also offers several regional channels in different languages to cater to the diverse linguistic audience in India. We serve high quality content to millions of customers with world class technology and production. We are now seeking an individual to join our dynamic marketing team. This position is responsible for handling strategy & marketing plans for sports & grassroots initiatives like Khelo India Youth Games.

Context:
If you are passionate about sports and want to create a direct impact on viewership of Live sports as well as surround programming, this role is for you. Star Sports is inviting applications for a role in the Content Strategy and Insights team. The role requires the person to understand working on BARC data and the ability to distil relevant insights from data. The role also requires the person to have an understanding and awareness of what is happening across the World of sports.

Key Responsibilities:

  • Analysing channel and program specific data to help create better content basis viewership trends, markets, target groups and competition performance.
  • Regular reports to be made by studying marquee and emerging properties to provide business with actionable inputs.
  • Understand changing market trends of TV consumption and assist in special strategic projects through data analysis and put forth key pointers to generate/validate ideas.
  • Study industry trends, competitor schedules and develop strategies to maximize audience viewership and retention.
  • Collaborate with content teams, acquisitions, and operations to align scheduling with business objectives.

Performance Measures:

  • Business Impact: Providing strategic inputs that enable growth in viewership of live sports and surround programming.
  • Regular reports on performance of key sports properties and impact of key initiatives recommended.
  • Identifying strategic levers for growth of viewership and implement it in scheduling strategies.

Qualifications:

  • Minimum qualification: Post Graduation from any institute.
  • At least 5 years of post-graduation experience.
  • Understanding of media industry and knowledge of viewership metrics and working on YUMI (BARC) software.
  • Consumer data interpretation skills: Ability to study large sets of data on Excel.
  • Comfortable with working in a dynamic and fast paced environment.
  • Knowledge of the current sports environment in India and Worldwide.

Personal Attributes:

  • Understanding of viewership metrics, knowledge of BARC.
  • Prior experience in sports is an added experience, but not a must.
  • Critical Thinking: Ability to use data to passion for sports to arrive at insights for business.
  • Forward Thinking: Ability to understand what is happening in TV universe (competition) to anticipate solutions for business.
  • Good analytical skills
  • Ability to understand the role of different functions in the organization.

About Star Sports

The Star Sports Network is home to several leading domestic and international sports with 17 channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket South Africa and Asian Cricket Council (ACC); VIVO Pro Kabaddi; Football under Hero Indian Super League (ISL), Premier League; and Wimbledon amongst others.

About Disney Star:

Star has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Pvt Ltd (SIPL), which is part of a business we call Disney Star.

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