![](https://cdn.bfldr.com/YUTT63Y8/at/2vsfc962qgnghn88z67jht7/500_bob-iger-town-hall_background-image__2400x2000_.jpg?auto=webp&format=png)
Assistant Manager, Content Strategy
ENJOY THE MAGIC
Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.
-
HEALTH INSURANCE & WELLBEING
-
CHILDCARE OPTIONS
-
PAID TIME OFF
-
RETIREMENT PROGRAMS
-
TUITION ASSISTANCE
-
WEEKLY PAY
![](https://tbcdn.talentbrew.com/company/391/gst_v1_0/img/cinemagraph/cinemagraph-3_image.webp)
"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."
Ana, Sr. Researcher, ESPN
Job Summary:
About the Role:
Star Sports is the leading sports broadcaster in India. It offers a wide variety of sports content, broadcasting all major sports events such as IPL, ICC, Premier League, Pro Kabaddi, Wimbledon etc. Star Sports has redefined sports broadcasting in India with extensive cricket coverage, including domestic and international matches. It also offers several regional channels in different languages to cater to the diverse linguistic audience in India. We serve high quality content to millions of customers with world class technology and production. We are now seeking an individual to join our dynamic marketing team. This position is responsible for handling strategy & marketing plans for sports & grassroots initiatives like Khelo India Youth Games.
Context:
If you are passionate about sports and want to create a direct impact on viewership of Live sports as well as surround programming, this role is for you. Star Sports is inviting applications for a role in the Content Strategy and Insights team. The role requires the person to understand working on BARC data and the ability to distil relevant insights from data. The role also requires the person to have an understanding and awareness of what is happening across the World of sports.
Key Responsibilities:
- Analysing channel and program specific data to help create better content basis viewership trends, markets, target groups and competition performance.
- Regular reports to be made by studying marquee and emerging properties to provide business with actionable inputs.
- Understand changing market trends of TV consumption and assist in special strategic projects through data analysis and put forth key pointers to generate/validate ideas.
- Study industry trends, competitor schedules and develop strategies to maximize audience viewership and retention.
- Collaborate with content teams, acquisitions, and operations to align scheduling with business objectives.
Performance Measures:
- Business Impact: Providing strategic inputs that enable growth in viewership of live sports and surround programming.
- Regular reports on performance of key sports properties and impact of key initiatives recommended.
- Identifying strategic levers for growth of viewership and implement it in scheduling strategies.
Qualifications:
- Minimum qualification: Post Graduation from any institute.
- At least 5 years of post-graduation experience.
- Understanding of media industry and knowledge of viewership metrics and working on YUMI (BARC) software.
- Consumer data interpretation skills: Ability to study large sets of data on Excel.
- Comfortable with working in a dynamic and fast paced environment.
- Knowledge of the current sports environment in India and Worldwide.
Personal Attributes:
- Understanding of viewership metrics, knowledge of BARC.
- Prior experience in sports is an added experience, but not a must.
- Critical Thinking: Ability to use data to passion for sports to arrive at insights for business.
- Forward Thinking: Ability to understand what is happening in TV universe (competition) to anticipate solutions for business.
- Good analytical skills
- Ability to understand the role of different functions in the organization.
About Star Sports
The Star Sports Network is home to several leading domestic and international sports with 17 channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket South Africa and Asian Cricket Council (ACC); VIVO Pro Kabaddi; Football under Hero Indian Super League (ISL), Premier League; and Wimbledon amongst others.
About Disney Star:
Star has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Star India Pvt Ltd (SIPL), which is part of a business we call Disney Star.
Hiring Process
-
Where Does Your Story Begin?
Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
-
Be Part of the Story
There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
-
The Next Chapter
Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.
Explore this Location India
The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
![](https://cdn.bfldr.com/YUTT63Y8/at/sx2fwzsxsw3qvbgj5rpcf6gt/INDIA-795-448.jpg?auto=webp&format=png)
Related Jobs
- Live Analytics Manager, Star Sports The Walt Disney Company (India) 10056004 Mumbai, India Apply
- Central Strategy & Projects Manager The Walt Disney Company (India) 10093873 Mumbai, India Apply
- Assistant Manager - Central Strategy & Projects The Walt Disney Company (India) 10095003 Mumbai, India Apply
OUR CULTURE
Related Content
-
-
-
-
Benefits Our Benefits
-
-
-
Career Development Candidate Resources
-
-
Employee Stories Life at Disney Blog
-
-
-
-
-
-
Employee Stories Behind the Magic with Jenn, Disney Vacation Club Project Manager
-
Career Development Diversity, Equity, and Inclusion Employee Stories Bringing Passion Through Storytelling: Meet Staff Writer, Zaire!
-
Diversity, Equity, and Inclusion Employee Stories Celebrate Black History Month: How Their Stories Inspire Others to Dream
-
Diversity, Equity, and Inclusion Employee Stories Celebrate Black History Month: Why the Work We Do Matters
-
Employee Stories Creating a Culture of Safety: Meet Krista
-
Career Development Employee Stories Creating Home-Away-From-Home Magic as a Houseman at Disneyland Resort
-
Employee Stories Work & Innovation Creating Wonders & Ensuring Safety: Meet Jana, Structural Engineer, Disneyland Resort
-
Career Development Employee Stories Disney Chefs Share Their Advice for Aspiring Culinary Talent
-
Career Opportunities Disney Cruise Line manager of HR shares new opportunities in The Bahamas
-
Career Opportunities Career Development Disney Cruise Line’s leadership team in The Bahamas on growth, building careers, and making magic
-
Benefits Culture & Values Disney named Top Adoption-Friendly Workplace
-
Career Opportunities Students & Recent Graduates Dreams Take Flight with UK Early Careers
-
Career Development Diversity, Equity, and Inclusion Four Women in Leadership Growing Their Careers in Japan
-
Career Development Employee Stories Work & Innovation From Concept to Console: Meet Winslow, Producer III, Disney Games
-
Employee Stories Students & Recent Graduates Ireland Intern Spotlight: Meet Ellen and Karla!
-
Employee Stories Students & Recent Graduates Meet 3 Japanese Trainees Starting Their Career With Disney
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Meet Artemis: EMEA Talent Acquisition Intern
-
Career Opportunities Diversity, Equity, and Inclusion National Geographic Announces Third Year of Field Ready Program
-
Career Opportunities Employee Stories Nontraditional Career Paths Lead to Technology & Digital Opportunities at Disney Parks
-
Career Development Diversity, Equity, and Inclusion Employee Stories Q&A with Domi Flores-Wong: A Nontraditional Career Path into Technology at Disney
-
Work & Innovation Securing the Magic at Disney
-
Career Opportunities Employee Stories Taking a Chance and Finding a Dream Job: Meet Kati, Ride & Show Technician
-
Diversity, Equity, and Inclusion To Be Young, Gifted, and Black: Wisdom and Stories from Emerging Black Leaders at Disney
-
Hiring Process Employee Stories Unlock the Magic: Your Guide to Disney College Program Character Performer Auditions
-
Employee Stories Will, Disney Cruise Line HR manager and Navy veteran, supports crew and discovers his own Disney magic
-
-
Culture & Values Students & Recent Graduates Disney Internships Lead to Magical Friendships and Careers at Hong Kong Disneyland Resort
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Women + Tech BERG Spotlight: Meet Four Female Technologists
-
Career Development Employee Stories A Day in the Life of Anthony, a Disney Recreation Coordinator
-
Executive Leadership
Our senior executives bring tremendous experience, visionary thinking and a shared commitment to excellence, creativity and innovation to the day-to-day operation of the company.
Learn more -
Social Responsibility
Explore our commitments and our work to create a better world through our stories, experiences, operations, and philanthropy.
Learn more -
Diversity, Equity, and Inclusion
At Disney, inclusion is for everyone. Explore our aspirations, track our goals and commitments, and see our latest news and highlights.
Learn more -
Heroes Work Here
Heroes Work Here reflects the long history of respect and appreciation Disney has for the U.S. Armed Services. We recognize the commitment and dedication it takes to serve your country, both as military personnel and military spouses, and value the leadership skills and sense of purpose it has instilled in you.
Learn more
Sign Up for Job Alerts
Get the latest job opportunities as they become available.
SHARE
Links open in new tabs.