Sales Digital Advertising Manager

Job ID 10161318 Location Milan, Italy Business The Walt Disney Company (EMEA) Date posted Oct. 13, 2026

Apply Now

Job Summary:

Job Requirements

About the Role & Team

The primary responsibility of the Sales Digital Advertising Manager is to drive advertising revenue for Disney+ and other media platforms (e.g., Social Meta, YouTube) by managing and developing relationships with media agencies and/or clients in the Italian market.

This role will focus on generating incremental revenue, delivering strategic and creative advertising solutions, and building long-term partnerships. The role reports to the Italy Integrated Ad Sales Senior Manager and works as part of the Italy Advertising Sales team.

The successful candidate will also support the strategic planning of their Big Media Agencies or Direct Clients portfolio and actively contribute to sales growth across key platforms.

You’ll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

This role will be based in our Milan office, 4 days a week, with either a Monday or Friday working from home. The internal job title will be Digital Sales Manager.

What You Will Do

Achieve and exceed revenue targets on a weekly, monthly, and quarterly basis, as agreed with the line manager
Cultivate strong, multi-level relationships across media agencies, particularly with planning and buying teams
Proactively pitch and sell multi-platform content packages and campaign-led solutions
Grow existing business and identify new revenue streams within the agency and/or client portfolio
Develop and nurture relationships with key decision-makers and C-level stakeholders across agencies and/or direct clients to drive long-term strategic partnerships
Provide accurate forecasting and regular reporting to management
Ownership of a defined agency/client patch and performance against set revenue targets
Contribution to market intelligence and competitive positioning in Italy
Use analytical tools and dashboards to monitor performance and maximise sales opportunities
Anticipate risks within the portfolio and implement focused sales strategies to address them; ability to navigate campaign escalations and contribute to long-term positive solutions
Conduct campaign analysis to extract actionable insights and future recommendations through Sales Hub
Lead and support new business pitches, develop complex media plans, and present strategic advertising solutions
Identify training, events, and hospitality needs within agency partners and communicate these to the line manager
Lead agency/client plenary sessions, presentations and thought leadership initiatives designed to elevate market awareness and generate commercial opportunities
Collaborate closely with Client Services team (campaign management and ad operations) to develop holistic client proposals from a sale to implementation and technical troubleshooting
Collaborate with Account Managers in other EMEA regions
Stay informed on key market and category trends and leverage them to shape sales narratives

Required Qualifications & Skills

Significant experience in media sales, preferably within a major media owner, broadcaster, streaming service or digital / social media companies
Experience in Sales Planning functions in the digital media industry, with a focus on video advertising; Deep understanding of the digital ecosystem, including familiarity with VOD, BVOD, and SVOD platforms
Knowledge of Connected TV (CTV) landscape and cross-media opportunities
Proven experience managing a strong client/agency portfolio in the Italian media landscape
Strong grasp of programmatic trading models and direct relationships with agency trading desks
Knowledge of different planning models: Direct IO, Programmatic Guaranteed and PMP
Demonstrated ability to deliver strategic, cross-platform advertising solutions in a highly competitive environment - Confident in leading presentations and communicating complex media strategies
Track record of driving incremental revenue and growing investment from clients
Capable of developing and executing long-term sales strategies aligned with business goals
Skilled in media planning and use of analytics for performance improvement
Extensive experience in digital and video advertising sales
In-depth knowledge of the Italian digital and CTV advertising market
Strong relationships with senior-level contacts within media agencies
Strategic thinker with a proactive, solution-oriented mindset
Excellent communication and presentation skills (verbal and written, English and Italian)
Advanced skills in PowerPoint and Excel for media planning and reporting
Strong working knowledge of Salesforce is required, with proven experience in pipeline management and forecasting
Familiarity with campaign measurement and effectiveness studies (e.g. Brand Lift, Attention Measurement, Sales Lift, Nielsen) is highly desirable
Understanding of both TV and digital media sales strategies
Strong organisational and analytical capabilities
Team player with the ability to collaborate across departments (e.g., marketing, programming).

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

The gross annual salary (RAL) for this position ranges from 62.400 € to 85.800 €. The final offer within this range will be determined based on objective and neutral criteria, including the candidate's experience and skills. In addition to the gross annual salary, the overall remuneration package may include benefits and other compensation components, such as bonus schemes based on roles, medical, life & disability insurance programs, meal vouchers at 10€ per onsite day, welfare program, Disney+ subscription and Entrance Pass to Parks, in accordance with applicable company policies and collective agreements.

This role is regulated by the Grafici Editori National Collective Bargaining Agreement, with an initial placement at Level A.

Disclaimer

This position is with THE WALT DISNEY COMPANY ITALIA SRL, which is part of a business we call The Walt Disney Company (EMEA).

To learn more about Disney's guidelines on the use of AI for candidates, click here.

Having technical issues? View the FAQs for help.

Apply Now

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.