Sr Franchise and Product Strategy Manager

Job ID 10140956 Location Lake Buena Vista, Florida, United States Business Walt Disney World Resort Date posted Jan. 29, 2026

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Job Summary:

About the Role:

Are you passionate about driving consumer-facing product strategies and experiences with direct impact on the Walt Disney World business? As the Sr. Franchise and Product Strategy Manager, you will join a team leading the development and execution of commercial product strategies and initiatives, encouraging millions of Guests to experience our Parks and Resorts. You will support Walt Disney World's growth model by delivering commercial and franchise needs assessments, commercially viable product recommendations, and long-term growth options in partnership with Commercial Strategy, Industrial Engineering, Consumer Insight Measurement & Analytics, Global Development, Walt Disney Imagineering, and Finance.

The ideal candidate is entrepreneurial, inquisitive, confident, self-directed, and comfortable working with and communicating to leaders at all levels in the organization.

This is a full-time position.

The Sr Franchise and Product Strategy Manager will report to the Sr Manager-Franchise Strategy.

Responsibilities:

In this role, you will be responsible for building data-driven franchise strategies and working closely with cross-functional stakeholders to present compelling business cases. You will develop site-wide franchise experience roadmaps, drive and support Disney Springs commercial growth strategies, and foster strong collaborative relationships with key client groups. Your role is crucial in ensuring seamless new product creation and delivery, and effectively prioritizing projects in a fast-paced environment.

Build data-driven franchise strategies and work closely with cross-functional stakeholders to present compelling business cases.
Develop site-wide franchise experience roadmaps based on site audience priorities, strategic franchise data, the Walt Disney Company priorities and Franchise content slate.
Drive and support Disney Springs commercial growth strategies, including audience and seasonal priorities.
Foster strong collaborative relationships with key client groups to ensure comprehensive and vetted recommendations including Finance, Walt Disney Imagineering, Industrial Engineering, Disney Live Entertainment, Consumer Insights, Marketing Strategy, and Revenue Planning.
Manage the execution and implementation of approved franchise and character initiatives, leading partners and processes independently.
Effectively prioritize projects in a fast-paced environment, clearly defining and articulating objectives and necessary steps.

Required Qualifications:

At least five years of experience in business development, strategy, consulting, integrated planning, brand management, finance, franchise, marketing, innovation, or web analytics.
Experience in using data and analysis to inform and substantiate commercial recommendations.
Demonstrated creative problem-solving skills and continuous improvement process skills.
Strong financial and analytical acumen with a data-driven approach to identify franchise insights.
Strong written and verbal communication skills.
Strong project management skills, including the ability to manage complex work effectively and efficiently.
Proactively identify business risks and opportunities, creating plans to substantiate planned revenue growth.
High emotional intelligence with the ability to build strong partnerships and deliver results across various teams.
Ability to translate complex problems and solutions into compelling presentations to present to senior executive leaders with confidence and an authentic style.

Preferred Qualifications:

Knowledge of Walt Disney Parks and Resorts use of product franchises, characters, and experiences.

Required Education:

Bachelor's Degree in Finance, Economics, Business, Industrial Engineering, Marketing, or other quantitative field or equivalent.

Preferred Education:

Master's Degree or MBA

Additional Information:

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Walt Disney World Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Lake Buena Vista, FL

Lake Buena Vista is home to the Disney Springs retail, dining and entertainment complex, Disney’s Typhoon Lagoon Water Park, Disney’s Lake Buena Vista Golf Course and several resort hotels are located with the City limits.