Director, Global Brand Commercialization –Disney Classics/Nat Geo

Job ID 10140038 Location Glendale, California, United States Business Disney Experiences Date posted Jan. 16, 2026

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Job Summary:

Director, Global Brand Commercialization – Disney Classics/Nat Geo

The Director, Global Brand Commercialization is responsible for analysis and understanding brand health globally, and driving development and growth strategies for the Disney Classics and Nat Geo brands through leadership, vision, creativity and commerciality and an expertise in brand and franchise management. The role will work in partnership with the broader Global Brand Commercialization teams (Category, Marketing, Retail, Creative, Product Development and Finance), driving integrated franchise strategies across the global licensing business.

You will operate transparently and seamlessly, approaching franchise growth through a global lens, enabling the business across regions, while maintaining sensitivity and flexibility to local-level cultures, market conditions and/or team dynamics. In addition, you will lead the communication and mobilization of brand plans, internally and externally, championing alignment and execution, driving and supporting implementation across the business. You will also partner closely with the marketing team and licensees to develop and deploy effective activities to support the overall brand strategies and initiatives. As a leader, you will contribute to building and strengthening a culture that is nimble, productive, forward looking, and entrepreneurial. This role reports to the VP, Global Brand Commercialization.

Areas of Responsibility:

Identify category, market, licensee, and audience opportunities for growth to deliver franchise objectives and collaborate on growth target.
In partnership with the Vice President, drive development of integrated franchise strategies and brand expansion efforts globally
Own relationship with relevant content & brand owners. Evaluate & prioritize new IP & other opportunities.
Collaborate effectively with Regional Brand & Franchise partners, Category partners and Cross-Functional partners.
Contribute to building and strengthening a culture that is nimble, productive, forward looking, and entrepreneurial. Ensure agendas and action schedules for meetings, including absent stakeholders.
Role model integrity, champion change and be a positive ambassador for the Walt Disney Company. Create a meeting culture with the right people at the table, where everyone contributes.
Support and guide ideation and implementation of the global franchise strategies. Work effectively with a virtual team (category, retail, marketing, and local teams), supporting and guiding them towards reaching the set commercial objectives.
Act as a brand steward for the managed franchises, supporting the business with reviews and approvals to ensure consistency and compliance to the franchise attributes and goals.
Represent the brand for all selected internal and external presentations and meetings, supporting the VP, Global Brand Commercialization.

Skills & Experience:

Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Experience leading different senior stakeholders and getting support through negotiation and influencing, demonstrating resilience, tenacity and diplomacy
A blend of commercial and marketing skills
Financial acumen understanding lever that can be pulled to deliver commercial growth on a Global scale
Strong people management skills, comfortable managing a small team and in-direct stakeholders
Ability to use different influencing styles to achieve end goal
Comfortable using and working through a matrix structure to deliver the end solution
Able to drive internal focus through visual sales tools and compelling strategy
Open communicator who shows curiosity for solution seeking
Understanding of Global perspective, external context and regional differences
Understanding of multiple categories across consumer product
An impressive presenter with ability to deliver a compelling message to a varied group (internal and external)

Required Education:

Bachelor's degree or equivalent

The hiring range for this position in Glendale, CA is $185,500 to $248,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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