Sr Marketing Insights Analyst
Job Summary:
Do you want to uncover the trends that drive Disney revenue? Do you enjoy working with partners to determine client engagement and evaluate performance measurement? Are you inquisitive by nature and driven to understand the business behind the magic?
Consumer Insight, Measurement & Analytics (CIMA) is part of the Disney Experiences (DX) segment of The Walt Disney Company. CIMA influences data-driven and consumer-centric decision making with integrated, objective, and actionable insights.
As a Senior Marketing and Sales Insights Analyst with Disney Signature Experiences CIMA, you will collaborate closely with internal partners to develop an understanding of business needs, identify business trends and provide insights that inform Adventures by Disney, National Geographic Expeditions, Aulani, and Storyliving Sales and Marketing decisions. Responsibilities include problem solving, integration with key business partners, data analysis and visualization, and data management. A successful candidate will be a savvy analyst who can help deliver business results and thrives on excellence.
The role reports to the Manager, Sales Channel Planning & Analytics and will be based in Orlando, FL.
Responsibilities:
You will join a fast-paced team of professionals that enable data-driven capabilities and performance analytics for the Disney Destinations Sales and Marketing teams,
Each day the role of a Senior Marketing and Sales Insights Analyst is robust and evolving! Day to day responsibilities may include efforts to:
- Uncover insights and trends in large multifaceted datasets to inform business decisions and be able to share in meaningful and intuitive ways
- Develop new efficiencies and processes for analytics, data sources, and problem solving
- Support multiple short- and long-term projects simultaneously under changing and challenging constraints
- Foster relationships with other departments and project stakeholders
- Exhibit curiosity to uncover new data sources to inform business needs
Basic Qualifications:
- Minimum three (3) years of experience in an analytics role
- Demonstrated problem-solving and critical thinking skills
- Strong written and verbal communication skills with the ability to develop and articulate actionable, fact-based, insights and recommendations
- Experience crafting simple, compelling stories for varying types of audiences to guide decision-making
- Technical proficiency in use of Microsoft Office programs (especially PowerPoint and Excel)
- Experience leveraging data visualization software
- Strong interpersonal skills, including the ability to partner with others and deal effectively with multiple projects and changing priorities
Preferred Qualifications:
- Proven experience working with analytical and data mining tools such as Tableau and SQL
- Experience with Disney Experiences Sales, Marketing, Finance, or Commercial Strategy Analytics
- Sales and marketing analytics experience
- Travel industry experience
Required Education:
Bachelor’s degree or equivalent exerience with a concentration in Business, Data Analytics, Statistics, Industrial Engineering, Finance, or a similar discipline.
Preferred Education:
Master’s degree or equivalent experience with a concentration in Business, Data Analytics, Statistics, Industrial Engineering, Finance, or a similar discipline
Additional Information:
This position will be located in Celebration, FL.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
#DXMarketing
#LI-NH3
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.
Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Explore this Location Celebration, FL
The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.
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