Sr Manager, Consumer Products Insights

Job ID 10160921 Location Celebration, Florida, United States Business The Walt Disney Company (Corporate) Date posted Sep. 29, 2026

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Job Summary:

At Disney, our stories, characters, and experiences inspire audiences around the world. The Enterprise Research & Analytics - Consumer Products Insights team helps strengthen that connection by translating data into clear, actionable insights that inform product strategy and business decisions.

The Consumer Products Insights team provides insights to enable consumer-centric decision-making across Disney Consumer Products (DCP) — bringing together primary research, secondary sources, and analytics to build a holistic understanding of consumers, audiences, and the marketplace.

The Senior Manager, Consumer Products Insights, will bring an innovative, problem-solving mindset and a passion for developing and growing a team. The role reports to the Director, Consumer Products Research & Insights and has multiple direct reports. The role supports both The Americas Region and Global Disney Consumer Products Teams across Licensing, Marketing and Publishing and will be based in Celebration, FL.

What you will do:

Franchise & Product Strategy
- Assess the impact of Disney stories, characters, and franchises on merchandise demand, identifying growth opportunities, white-space opportunities, and optimal franchise-to-product alignments across global markets.

Licensee, Retail & Strategic Partner Engagement
- Provide insights that support licensing partnerships, contract negotiations, retailer sell-in, Joint Business Planning, and channel expansion. Develop and present compelling, data-driven recommendations that build credibility and influence commercial decisions.

Marketing & Consumer Engagement
- Lead research supporting franchise and merchandise marketing, including campaign development, audience insights, and marketing effectiveness measurement.

Insights Integration & Strategic Synthesis
- Synthesize research and data from across the company with syndicated and industry sources to develop cohesive stories that inform strategic decisions.

Foundational & Global Insights Programs
- Lead large-scale global foundational research programs that establish long-term strategic direction for Disney Consumer Products, Games, and Publishing.

Responsibilities:

Engage partners to understand their business must-wins and strategic priorities and align the research program to inform their strategy and answer critical questions proactively.
Project management across all aspects of qualitative and quantitative research, including development and review of the research brief, questionnaires, discussion guides, stimuli management, analysis plan, reporting and presentation of research results.
Manage external research vendor relationships from proposal through delivery, including evaluating proposals, selecting the right partner, establishing clear expectations, and ensuring key milestones, deadlines, and deliverables are met.
Manage hundreds of internal ad hoc requests each year, prioritizing work by strategic importance and business impact, communicating timelines and trade-offs, and maintaining an accurate project pipeline.
Lead, coach, and develop a team currently consisting of a Manager and an Analyst, setting clear expectations, providing ongoing feedback, supporting career growth, and fostering a collaborative, high-performing team culture.
Identify and implement emerging methodologies, including AI-enabled research and analytics approaches, to evolve the research program, improve efficiency, and increase its impact on business decisions.

You Will Have / Required Qualifications:

7+ years of primary market research experience required, managing custom research (across both qualitative and quantitative studies) and working with syndicated research.
Excellent written and verbal communication skills, including presenting insights to senior leaders and executives (Directors, VPs)
Demonstrated leadership across direct and indirect reporting relationships.
Strong analytical and problem-solving skills, including the ability to derive actionable insights and translate findings into recommendations.
Proven ability to work cross-functionally with line of business and data partners
Experience with project management, including the ability to manage multiple priorities, stakeholders, vendors, projects, and deadlines simultaneously.
Ability to synthesize complex information into concise, visually compelling stories using PowerPoint, Keynote, or similar tools.
Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities.
Strong analytical skills –familiarity with SPSS, DisplayR is preferred.

Preferred Qualifications:

Experience integrating generative AI and other emerging technologies into consumer research workflows, reporting automation, knowledge management, or data visualization.
Experience conducting research in a consumer products and/or entertainment company.
Experience partnering with major retailers, e-commerce platforms, and consumer products licensees
Experience developing and delivering persuasive B2B presentations that establish credibility and trust, influence business partners, and drive positive commercial outcomes.
Experience designing and leading multi-market or global research studies, including adapting approaches to regional market needs.
Experience in managing and/or directing external research agencies.

Required Education:

Bachelor’s degree or equivalent work experience

Preferred Education:

Master’s degree in related area

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position in Celebration, FL is $145,900 - $195,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call The Walt Disney Company (Corporate).

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

To learn more about Disney's policies on the use of AI for candidates, click here.

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Hiring Process

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Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.