Sr Analyst-CRM & Lifecycle Marketing

Job ID 10137204 Location Celebration, Florida, United States Business Disney Experiences Date posted Dec. 05, 2025

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Job Summary:

About the Role & Team:

“We create happiness.” That is our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you will help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

The CRM & Lifecycle Marketing team is focused on delivering powerful customer experiences across engagement touch points by applying data and Customer Relationship Management (CRM) tools to bring marketing to life. The CRM & Lifecycle Marketing team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct marketing channel tactics. We accomplish these capabilities with partnerships internally within Disney, as well as with vendors and software/data suppliers.

As a Sr Analyst on the CRM team, you will be responsible for leading the day-to-day management and execution of direct channel campaigns across multiple lines of business. You will be seen as a subject matter expert in the Adobe Campaign and Salesforce Marketing Cloud tools and data our team utilizes for activation, and provide mentoring and support for others on the team. You will lead partner meetings related to campaign activations for your lines of business. This position does not have direct reports.

You will report to the Manager – CRM & Lifecycle Marketing.

Position will be On-Site, Monday – Thursday and remote on Friday.

This is a Full-Time role.

What You Will Do:

Be a subject matter expert in the tools (Adobe Campaign, Salesforce Marketing Cloud, Snowflake) and data utilized for activation including Line of Business-specific data and nuances

Lead the day-to-day management and execution of direct channel campaigns (email, direct mail)
Build and deployment of highly complex communication streams while manipulating JavaScript, HTML and CSS to personalize and troubleshoot email creative
Engage cross-organizational teams such as strategy, analytics, and IT, leveraging your excellent interpersonal skills such as influence, negotiation, partnering, and problem-solving
Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues
Troubleshoot and research issues to resolution
Be a leader, mentoring and supporting others on the team
Develop comprehensive documentation on our team’s tools and processes to aid in onboarding/training
Lead channel strategies and projects that drive campaign and channel best practices/optimizations
Use your critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change

Required Qualifications & Skills:

4+ years of direct experience with designing, building, and sustaining end-to-end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud
2+ years building complex, omni-channel marketing streams utilizing email, direct mail, push, and SMS
2+ years performing SQL queries and analyzing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go-to-market process
Experience with large organizations and navigating ambiguity while maintaining clear decision-making
Ability to convey technical details and concepts to non-technical audiences, fostering alignment through clear communication
Extreme attention to detail with strong UAT and quality assurance aptitude

Education:

Bachelor's degree or equivalent related experience required

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

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The Next Chapter

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Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.