Marketing Strategy Intern, Walt Disney World Resort, Summer/Fall 2026

Job ID 10141399 Location Celebration, Florida, United States Business Walt Disney World Resort Date posted Feb. 02, 2026

Apply Now

Job Summary:

About the Role & Program

“We create Magic.”

That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help inspire magic by enabling our teams to push the limits of entertainment and create the never-before-seen! Marketing Strategy connects consumer insights to business objectives by leading go-to-market strategies. Our vision as a Marketing Strategy organization is to be the most imaginative marketers of immersive entertainment, encouraging people worldwide to make their Disney dreams come true!

Our ultimate objective is to drive consumer demand, visitation and revenue goals for Walt Disney World Resort. We achieve this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, visit during a specific season, reach a specific consumer segment, stay in a Disney Resorts Collection hotel, and purchase a ticket to Walt Disney World Theme Parks.

This internship is a full-time, six-month commitment in the Orlando, FL area from June 2026 - January 2027

What You Will Do

You will help deliver annual revenue and attendance goals for Walt Disney World Resort. Important responsibilities will include supporting Managers by building and implementing communication plans, evaluating campaign creative, analyzing consumer research results, interpreting analyses and determining go-forward action plans, monitoring tactical performance, and other key projects as assigned.

By applying for this role, you may be considered for a Marketing Strategy Internship role on one of the following teams: Domestic Audience Marketing, Florida Resident & Annual Pass Marketing, Merchandise Marketing, Disney Resorts Collection & Central Florida Tourist Marketing, Multi-Cultural Marketing, or Experience & Technology Marketing.

Make an impact by...

Thinking critically to develop strategic inputs, communicate strategies, and develop communication plans to support business objectives
Creatively solving business issues through innovation of new ideas
Interpreting data to understand trends and assisting in researching, analyzing and reporting
Coordinating and leading a variety of projects to increase awareness and relevancy, drive intent to visit, and accelerate conversion
Collaborating with internal teams to support business needs through emails, organic and paid media, web content, etc., and developing and executing marketing strategies across the business to reach key audiences

Required Qualifications & Skills

Ability to construct and present a compelling story from data analysis and consumer insight/research, and comfort working with numbers required
Team collaboration with the ability to handle conflict to positive resolution
Proficiency using Microsoft Office Suite and developing presentation decks
Previous Marketing Internship experience
Takes initiative and possesses personal leadership skills with an entrepreneurial mindset

Preferred Qualifications

Prior Disney Experience
Familiarity with AI & AI Powered Tools
Fluent in Spanish

Education

Senior year preferred
Major or previous coursework in Marketing, Business, or related field

Eligibility Requirements & Program Information

Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.
At least 18 years of age
Possess unrestricted work authorization
Have not completed one year of continual employment on a Disney internship or Disney College Program

Additional Information

Be compliant with The Disney Look appearance guidelines
Program Length: The approximate dates of this internship are June 2026 - January 2027
Fully available to work full time hours (approximately 40 hours per week) have a consistent, reliable work schedule throughout the internship
Transportation: Able to provide/have reliable transportation to/from work
Able to provide own housing for the duration of the internship program in the Orlando, Florida area
Florida Housing: Limited housing opportunities may be available for Florida Based Professional Interns through American Campus Communities, for more information click here

Recommendation – Print This Role Description: We encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for an interview. Note that this role description will not be accessible once the posting is closed.

The pay rate for this role in Orlando, FL is $22.50 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

Apply Now

About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Walt Disney World Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.