Sr Analyst, DTC Insights

Job ID 10159460 Location Burbank, California, United States / Santa Monica, California, United States Business Disney Direct to Consumer Date posted Sep. 01, 2026

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Job Summary:

Sr Analyst – DTC Insights

Job Summary:

The DTC Insights team within Enterprise Research & Analytics, are currently seeking a Sr Analyst to support strategic growth, engagement and retention insights. Reporting to the Sr. Manager, you will work closely with teams across DTC – including Product & Tech, Marketing, Strategy, and Content – supporting quantitative and qualitative research initiatives.

We’re looking for a dedicated team-player with an entrepreneurial spirit, who thrives upon the outstanding legacy of our company yet embraces non-traditional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience.

Responsibilities:

Manage processes in the planning and executing qualitative and quantitative research studies and analyses (i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports), both as in-house DIY studies and with external research partners.
Support ongoing tracking initiatives among the DTC subscriber base, maintaining efficient processes, coordinating with external vendors, and leveraging data sets to uncover insights on a monthly basis.
In partnership with the Senior Manager, develop actionable insights and strategies to address key business objectives, by synthesizing relevant data sources (primary, secondary, or first-party) to tell a clear and holistic story.
Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking
Respond to time sensitive data requests from internal clients
Support presentation of findings based on research conducted and contribute to related business discussions
Stay abreast of current trends and new techniques in the field of market research and the rapidly changing landscape across the entertainment industry
Build and maintain relationships within the team and research counterparts from other divisions of The Walt Disney Company as well as external vendors
This position will be in office 4 days per week and one day at home (Fridays). In office will be both in Santa Monica and Burbank.

Basic Qualifications:

Bachelor’s Degree in Business, Marketing, Psychology or related field or equivalent experience
3+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management
Experience with managing all phases in successful execution of research projects, including managing timelines, questionnaire design, data collection and analysis, reporting and presentations. Proven ability to manage multiple projects at a given time.
Strong data analysis skills, particularly with large quantitative or qualitative datasets, and enjoys problem solving
Experience with SPSS, Reporter, Q or Marketsight or other cross-tabbing tool
Experience with survey platforms such as Qualtrics, SurveyMonkey, etc. is a plus
Collaborative partner and teammate who can build good rapport, communicate effectively, and influence others when needed
Strong project and vendor management skills
Confident communicator with solid verbal and written communication skills, including the ability to summarize ideas through visual storytelling
Strong attention to detail without losing sight of broader objectives
Flexible, quick learner, problem solver, and a strong, pro-active work ethic
Able to work autonomously as well as part of a team
Intellectual curiosity and a passion for innovation

Preferred Qualifications:

Experience working on entertainment or technology consumer research, with an emphasis on SVOD, TV, and/or In-Home content consumption
International Market Research experience
Proficiency with SQL, with the ability to extract and combine disparate data sources to develop a rich, complete picture for the business
Experience working with large datasets and big data technologies, preferably cloud-based, such as Snowflake, Databricks, or similar
Familiarity with R, Python, SAS, STATA or similar programming languages
Experience with non-primary data sources (secondary research, social media data, first-party behavioral data)
Experience integrating AI capabilities into research approach to improve efficiency or insight, or a demonstrated interest in doing so
Passionate consumer of content – movies, TV, SVOD
Familiarity with the brands and franchises of The Walt Disney Company

The hiring range for this position in Burbank, CA and Santa Monica, CA is $93,200–$128,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Direct to Consumer.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

To learn more about Disney's policies on the use of AI for candidates, click here.

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Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.