Senior Analyst, Performance Marketing

Job ID 10154775 Location Burbank, California, United States Business The Walt Disney Studios Date posted Jul. 13, 2026

Apply Now

Job Summary:

About the Role & Team

Performance Marketing is an internal cross-functional division within The Walt Disney Company (TWDC) Marketing team. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms and supports other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.

The Performance Marketing division includes Marketing Technology and Marketing Science who help drive innovation, as well as Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Company.

This role sits within the Performance Marketing Strategy & Operations team and will partner closely with internal marketing teams, media agencies and performance marketing activation partners to drive value for a diverse portfolio of Disney brands.

As a Senior Analyst, Performance Marketing, you will help shape audience, bidding, optimization, and measurement strategies that maximize media efficiency and effectiveness while contributing to the ongoing evolution of Disney's performance marketing capabilities.

What You Will Do

As part of a collaborative performance marketing pod, you will support the planning, execution, optimization, and analysis of performance marketing campaigns across the Disney enterprise. You'll work alongside marketing, analytics, technology, and agency partners to ensure campaigns are strategically designed, operationally sound, and continuously optimized for success.

This role is ideal for a data-driven marketer who enjoys working at the intersection of audience strategy, media activation, analytics, and emerging advertising technologies.

Responsibilities

Work directly under and with the Performance Marketing Senior Team Lead to develop and execute performance marketing strategies for different brands under the Disney Enterprise
Build and implement holistic, omni-platform audience data strategies leveraging first-party, second-party, and third-party data sources
Build and implement auction bid, pacing, and optimization strategies to improve media performance
Monitor campaign delivery, pacing, and budget utilization to maximize performance and efficiency
Ensure campaign tracking, taxonomy, and operational standards are properly implemented across media platforms
Support audience testing initiatives and performance experiments to drive continuous learning and innovation
Interpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns and translate findings into actionable recommendations for stakeholders
Partner with Marketing Science and Media Agency teams to identify opportunities for improved marketing effectiveness
Collaborate cross-functionally with internal marketing, media, technology, and business teams to achieve campaign objectives
Act as a primary point of coordination with agency activation teams to ensure campaigns are launched, maintained, and optimized appropriately
Support ad hoc analysis, reporting, and strategic initiatives as business needs evolve
Stay informed on evolving industry trends, advertising technologies, measurement practices, and media platform capabilities

Required Qualifications & Skills

Minimum of 5+ years of experience in advertising media (primarily digital), performance marketing, media analytics, or paid social/search/programmatic auction buying
Experience working with digital advertising platforms such as Google Ads, Facebook/Instagram, Snapchat, TikTok, Reddit, Pinterest, DSPs (Google DV360, Trade Desk, Yahoo, Amazon), Innovid, LiveRamp, or similar technologies
Strong understanding of the digital advertising ecosystem, including audience targeting, attribution, measurement, and optimization methodologies
Demonstrated ability to analyze complex data sets and generate actionable insights
Strong quantitative, analytical, and problem-solving skills
Excellent verbal and written communication skills with the ability to present findings to diverse stakeholders
Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment
Advanced proficiency in Microsoft Excel
Knowledge of digital campaign implementation, tracking, tagging, and ad-serving fundamentals

Additional Preferred Qualifications

Experience using SQL
Knowledge of data visualization tools such as Tableau
Experience using project and workflow management tools such as AirTable
Experience collaborating effectively across cross-functional teams
Experience supporting performance marketing campaigns for entertainment, media, direct-to-consumer, or consumer-facing brands
Familiarity with audience management platforms, customer data platforms (CDPs), and marketing technology solutions
Experience working with media agencies and external activation partners
Exposure to marketing experimentation, incrementality testing, or advanced measurement methodologies

Required Education

Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, Statistics, or a related field, or equivalent professional experience

Additional Information

This role sits in the Burbank office 4 days a week from Monday through Thursday with flexibility to work from home on Fridays.

The hiring range for this position in California is $106,900.00 to $143,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Apply Now

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.