Manager, Digital Marketing (YouTube – Kids & Family)

Job ID 10158265 Location Burbank, California, United States Business The Walt Disney Studios Date posted Sep. 02, 2026

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Job Summary:

*Please note – this is a project hire role with an estimated duration of one year. If you’re an internal employee, please discuss further with recruiter.

Job Summary

The Disney Branded Television Marketing team drives the campaigns, creative, and content that connect our kids' and family entertainment brands with audiences across every platform - with YouTube as one key platform. The Manager, Digital Marketing is a hybrid “left-brain & right-brain” role: part creative partner, part producer. This person will be pulled into concepting and creative ideation sessions as a genuine creative contributor, and will also own the end-to-end production, tracking, delivery, and performance of that creative - ensuring assets are produced on time, on brand, and ready for distribution.

This role works hand-in-hand with our Marketing team as well as our Programming Strategy team, who own scheduling, publishing, and channel operations for Disney Entertainment Television's “made for kids” YouTube channels. Marketing creates it; Programming distributes it and this person is the connective tissue between the two, making sure creative is conceived with platform and audience in mind, produced efficiently, and handed off with everything Programming needs to publish and optimize it successfully.

Responsibilities

Creative Concepting & Ideation

Partner with Marketing, Creative, and Brand leads as an active creative contributor in concepting sessions for YouTube-distributed campaigns.

Generate endemic YouTube Made for Kids creative across numerous Disney Kids brands, characters, IP and more.

Translate broader marketing creative to ideas tailored specifically for YouTube's format, audience behavior, and “made for kids” requirements.

Champion strong creative output and craft, holding concepts and cuts to a high bar even under fast turnaround timelines.

Production Management & Tracking

Own end-to-end production timelines for marketing creative destined for YouTube from brief through internal reviews, revisions, approvals, and final delivery.

Track status of all in-flight creative assets across editors, designers, and outside vendors; proactively flag risks to deadlines or quality.

Manage budgets, scopes, and vendor or freelancer relationships for creative production as needed.

Maintain organized, up-to-date asset trackers, briefs, and delivery specs so nothing falls through the cracks between Marketing and Programming.

Partnership with Programming Strategy

Serve as a marketing point of contact for the Programming Strategist(s) who manage day-to-day publishing on Disney's made-for-kids YouTube channels.

Ensure creative assets are delivered to Programming in the correct formats, aspect ratios, and metadata-ready state for full episodes, shorts, compilations, and livestream promotion.

Align on release windows, tentpole moments, and campaign cadences so marketing creative and channel publishing schedules are fully in sync.

Work with stakeholders early during concepting so creative is designed with platform best practices, algorithm behavior, and channel strategy.

Performance & Creative Optimization

Partner with Programming and Research teams to monitor how marketing creative performs once live - views, CTR, retention, and engagement.

Apply and communicate performance learnings back into creative development: refining hooks, thumbnails, pacing, and packaging for future campaigns.

Support A/B testing of creative variants (thumbnails, titles, cutdowns) in partnership with Programming's channel operations.

Stay current on YouTube trends, kids' content and fandom culture, and emerging formats (Shorts, livestreams) to keep creative fresh and competitive.

Cross-Functional Collaboration

Act as a bridge across Marketing, Creative Services, Programming, Production, and Research teams to keep campaigns and YT creative moving smoothly.

Basic Qualifications

5+ years of experience in a role that blended creative development with project or production management, ideally within YouTube channel management, marketing, entertainment, or digital/social content.

Demonstrated ability to contribute real creative ideas - not just execute a brief with a strong sense of what makes content work on YouTube specifically.

Experience managing multiple concurrent productions or campaigns with competing deadlines, budgets, stakeholders and vendors.

Working knowledge of YouTube as a platform: content formats, thumbnail/title best practices, Shorts, and audience behavior, especially within kids' and family content.

Comfort partnering with editors, designers, and outside vendors to shepherd creative from concept to final delivery.

Highly organized with meticulous attention to detail and strong follow-through on tracking and delivery.

Excellent written and verbal communication skills, with the ability to move fluidly between creative conversations and operational status updates.

Experience working with a major brand, franchise, or IP, and collaborating closely with creative teams.

Genuine interest in children's and family entertainment content.

Bachelor's degree in marketing, communications, film/media, or a related field, or equivalent work experience.

The hiring range for this position in Burbank, CA is $95,500 to $128,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

To learn more about Disney's policies on the use of AI for candidates, click here.

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Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.