Manager, Brand Integration & Governance

Job ID 10136871 Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Nov. 26, 2025

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Job Summary:

The role of the Corporate Brand organization is to combine a deep understanding of our global consumer with strategies, initiatives and campaigns to both protect and grow our brands and key franchises.

The Manager - Brand Integration & Governance will help manage the successful management of The Walt Disney Company’s YouTube Channel and Audience Governance Program in conjunction with the execution of our enterprise-wide YouTube initiative. The Manager will be responsible for managing governance workflows between core stakeholders (Legal, YouTube channel owners) across the company to ensure compliance.

Responsibilities:

Collaboration & communication:
- Build and maintain relationships with key internal and external stakeholders to ensure successful growth of YouTube strategy and governance program
- Be key contact to work with YouTube stakeholders across the enterprise on any Governance Program related topic
- Create regular updates for Brand Leadership and key YouTube stakeholders to ensure awareness and understanding of Program updates and changes over time
- Share and implement best governance practices for content uploads, metadata management, and legal compliance
Governance:
- Facilitate governance and tracking of The Walt Disney Company’s YouTube Channel & Audience Program; Areas of focus include, but are not limited to:
  - Channel & CO Reporting
    - Support the accurate tracking of all TWDC YouTube channels and necessary info
    - Work with channel owners and other stakeholders to ensure regular updates and distribute reporting to necessary partners
  - Program Administration
    - Help facilitate the successful processing of new channel creation or deprecation
    - As necessary, assist the video review process between Compliance teams and YouTube channel owners
Strategy execution:
- Execute the strategy and stakeholder management for new channel creation or deprecation
- Coordinate with necessary stakeholders the solutioning of any video governance and potential transfer of videos across channels
- Coordinate the migration of channels between Disney O&O Content Managers.
Reporting:
- Strong understanding of YouTube Analytics and ability to report on channel performance and revenue as needed

The ideal candidate will have deep experience and knowledge of YouTube channel management, key performance metrics, and business development, strategic thinking, relationship management and performance analytics.

Basic Qualifications:

5+ years of business management experience; Digital/Data background preferred.
3+ years of Entertainment experience preferred
Quantitative analytic skills
Ability to work effectively in a fast-paced, dynamic environment with a proactive and positive attitude and a desire to get things done

Education:

Bachelor’s Degree or equivalent work experience

The hiring range for this position in California is $139,200 to $170,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Worldwide Services, Inc., which is part of a business we call The Walt Disney Company (Corporate).

Disney Worldwide Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Hiring Process

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Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.