Dir-Consumer Insight

Job ID 10135810 Location Anaheim, California, United States Business Disney Experiences Date posted Dec. 05, 2025

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Job Summary:

Disney Experiences is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 57 resort hotels and Disney Vacation Club properties, a top-rated cruise line and other unique vacation experiences. Through the works of our cast members, Disney magic comes to life for families and fans worldwide every day.

The Consumer Insight, Measurement, and Analytics (CIMA) organization operates within the Disney Experiences Global Marketing Center of Excellence, providing data-driven analytics and insights to inform commercial, product development, digital, and guest experience strategies. CIMA enables business partners to anticipate and respond to consumer needs, optimize guest experiences, achieve business goals, and objectively measure decisions for continuous improvement.

Overview

The Director of Consumer Insight at Disneyland Resort is a strategic leader responsible for driving consumer-centric decision-making across the business. This role sits within the Consumer Insight, Measurement, and Analytics (CIMA) organization and partners with cross-functional teams—including Commercial, Marketing, Finance, Operations, and Technology—to inform and shape business strategies through actionable insights. The Director leads a team dedicated to understanding consumer behaviors, attitudes, and experiences, connecting actionable insights to Disneyland Resort’s goals, strategies and opportunities.

We are seeking an inspiring and collaborative leader to serve as Director, Consumer Insight. Reporting to the Vice President, CIMA, the director will lead a team responsible for developing, executing, synthesizing, and leveraging research, analytics, and other sources of insight to inform and inspire partners. In a rapidly changing consumer and market environment, the emphasis is on providing actionable insights – clear, objective, strategic, holistic, timely, and relevant. The successful candidate will have proven success in shaping and delivering on a consumer centric vision, developing a roadmap, and leading a team through research execution to business application. The director will be an inspiring and influential leader of people, projects, and partnerships. The director will be a big thinker, collaborator, and innovator who can effectively drive results in a matrix organization, and who can deliver clarity and direction from an often ambiguous and complex consumer space. This role is based in Anaheim, CA.

Key Responsibilities

Insight Generation & Data Integration
- Oversee the development and execution of tracking, foundational and ad hoc research studies, including market trackers, campaign evaluations, product development, and business performance diagnostics.
- Areas of focus include:
  - Creative development and positioning
  - Audience growth and demand indicators
  - Purchase funnel exploration
  - Digital design experience and optimization
  - Pricing/promotions
  - Customer journey experience enhancements
  - In-park Guest experience enhancements
  - Long-term business planning
- Lead the integration of consumer insight, digital, marketing, sales measurement, and analytics for the Disneyland resort.
- Utilize innovative research methodologies—quantitative, qualitative, behavioral and attitudinal analytics—to identify demand drivers, audience growth opportunities, and guest experience optimizations.
Business Impact & Storytelling
- Regularly communicate findings to senior leadership, transforming complex analytics into compelling stories that drive business decisions.
- Guide cross-functional initiatives, integrating insights into commercial, marketing, finance, operations, and technology strategies.
- Foster strong partnerships with internal stakeholders and cross functional teams to support research and analytics needs.
Team Leadership & Development
- Grow, lead, and mentor direct and adjacent team members, building a high-performing, future-ready team.
- Champion a culture of innovation, experimentation, and continuous improvement.

Qualifications

10+ years of experience in consumer insights, analytics, or related fields, with at least 5 years in a leadership role
Proven expertise in quantitative and qualitative research, data integration, and advanced analytics
Strong ability to lead multiple time sensitive projects concurrently with urgency
Demonstrated creative and analytical thinking – from how to frame a challenge to delivering a solution
Proven ability to thrive in a fast paced, changing environment while effectively managing multiple projects and relationships with conflicting timelines and priorities
Strong communication and presentation skills
Experience in the entertainment, hospitality, or theme park industry is highly desirable
Proficiency with data analytics software, AI technology, and measurement platforms
Demonstrated ability to lead and develop high-performing teams
Strategic thinker with a passion for consumer-centric innovation
Collaborative leader who thrives in dynamic, cross-functional environments
Skilled storyteller who can translate data into actionable business insights
Adaptable and forward-thinking, with a commitment to continuous learning and experimentation

Education

Bachelor’s degree in business, marketing, statistics, economics, or a related field (advanced degree preferred)

The hiring range for this position in Anaheim, CA is $185,500.00 to $248,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Anaheim, CA

Anaheim, the home of Disneyland Resort and is at the center of family fun between Southern California theme parks and Orange County beaches, a place people go for year-round excitement and then are pleasantly surprised by the local culture and hidden gems.