Manager - Retail Marketing

工作 ID 10150546 地點 Mumbai, 印度 有意工作的公司 Disney Experiences 日期已公佈 May 12, 2026

申請

工作概要:

We are seeking a strategic yet hands-on Retail Marketing Manager to lead Disney Consumer Products' marketing efforts in India. This role will drive franchise growth, elevate brand equity, and support retail and e-commerce expansion through insight-driven marketing strategies and strong execution.

The ideal candidate brings a balance of strategic thinking and operational excellence, with proven experience delivering large-scale brand activations and managing a diverse stakeholder ecosystem. Working closely with internal teams, licensees, retailers, and mall partners, this role will translate Disney’s storytelling into compelling retail experiences that drive measurable business outcomes.

Key Responsibilities:

Strategic Campaign Leadership & Execution

Develop and execute integrated marketing campaigns aligned with Disney’s brand priorities and India market dynamics.
Lead end-to-end campaign delivery, from planning and strategy through to on-ground execution across retail and digital channels.
Drive large-scale experiential activations (e.g., mall events, pop-ups, retail takeovers) that deliver strong consumer engagement and commercial impact.
Balance strategic oversight with hands-on involvement in execution, ensuring high standards across touchpoints.
Track campaign performance and ROI, using insights to continuously optimize effectiveness.

Franchise and Licensee Management

Act as the brand guardian, ensuring consistent and high-quality use of Disney IP across all marketing efforts.
Develop franchise-led programs that are locally relevant and commercially effective.
Work closely with Creative and Category teams to develop impactful retail marketing toolkits and activation concepts.
Partner with cross-functional teams (Studio, Parks, etc.) to align on franchise priorities and maximize synergy.

B2B Partnerships & Commercial Leadership

Build and maintain strong relationships with mall operators, retailers, and key commercial partners.
Lead B2B negotiations to secure high-visibility placements and mutually beneficial marketing opportunities.
Identify and unlock new partnership opportunities within retail and experiential environments.
Collaborate with partners and licensees to co-create programs that drive shared business growth.

Activation, Agency & Project Management

Manage agencies and vendors to deliver high-quality, large-scale activations aligned with brand standards.
Demonstrate strong project management discipline, overseeing timelines, budgets, and stakeholders across campaigns.
Ensure seamless execution and attention to detail across planning and delivery.
Continuously evaluate and enhance agency performance to improve execution quality.

Budget & Team Management

Develop and manage efficient marketing budgets to maximize ROI across channels.
Monitor spend and campaign effectiveness against KPIs.
Support team development and contribute to a collaborative culture.

Success Metrics

Campaign ROI and effectiveness
Retail sales and footfall growth
Quality and impact of activations
Strength of partner relationships

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
8-12 years of experience in marketing, retail marketing, licensing or agency marketing.
Proven experience delivering large-scale brand activations.
Strong mix of strategic thinking and hands-on execution capability.
Demonstrated B2B negotiation skills with retailers and mall partners.
Strong project management across complex campaigns.
Existing relationships with mall operators and retailers is an advantage.
Experience in digital marketing and integrated campaigns.
Exposure to Tier 1 retail environments preferred.
Strong communication, stakeholder management, and analytical skills.
Proficiency in Microsoft Office; Adobe Creative Suite is a plus.
Self-starter with a collaborative mindset and passion for retail and entertainment brands.

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney (India) Private Limited，其所屬的業務部門是 Disney Experiences。

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