Social Insights Analyst, Studios
工作概要:
Job Requirements
About the Role & Team
At The Walt Disney Company, our stories connect with audiences around the world. Behind every successful release is a deep understanding of audience behaviour, cultural trends and evolving conversations. The Studios Intelligence team provides the audience, market and commercial insight that helps shape strategic decision-making across Disney's Studios business throughout EMEA.
We are currently looking for two Social Insights Analysts to join the Studios Intelligence team. In these roles, you will play a key part in helping Disney understand how audiences engage with our films, franchises and campaigns online. Combining social listening, audience analysis and cultural intelligence, you will uncover meaningful insights that inform marketing strategy, campaign optimisation, commercial decision-making and long-term planning.
Working across a wide range of Studios releases and the broader entertainment landscape, you'll transform complex social and cultural signals into clear, actionable recommendations for stakeholders across the business. You'll partner with colleagues across Studios Intelligence, Global Studios teams, external partners and cross-functional stakeholders to ensure audience perspectives remain at the heart of decision-making.
If selected for one of these roles, you will report to the Manager, Social Listening & Research.
These roles will be based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.
You'll join a team grounded in our Disney values: acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration, and caring deeply for our Community. These values shape how we work and how we support one another every day.
What You Will Do
As a Social Insights Analyst, you will help translate online conversations and audience behaviour into insight that drives action across Disney's Studios business. Responsibilities include:
- Analysing social listening, owned social, video and platform data to understand audience conversation, sentiment, engagement, content performance and emerging trends.
- Configuring, testing and refining social listening queries to ensure accurate and reliable data capture across campaigns, titles and markets.
- Monitoring online communities, competitor activity, platform developments and cultural conversations to identify opportunities, risks and relevant audience trends.
- Delivering insight across recurring social intelligence programmes as well as responding to fast-paced ad hoc stakeholder requests.
- Translating complex data and social signals into clear, compelling insight presentations, reports and executive summaries.
- Identifying implications for campaign strategy, audience targeting, creative development and content positioning.
- Evaluating campaign performance and audience response to marketing activity, content and creative assets.
- Contributing social and cultural insight to broader audience, market and commercial analysis across the Studios Intelligence team.
- Producing accurate, high-quality reporting, dashboards and analysis for a wide range of stakeholders.
- Maintaining and validating datasets, dashboards and measurement frameworks to ensure reliable reporting across EMEA markets.
- Collaborating with internal partners, global teams and external vendors to support business priorities.
- Helping evolve social listening methodologies, reporting practices, data visualisation approaches and AI-enabled ways of working.
- Staying informed about developments across social platforms, emerging tools and industry best practice.
Required Qualifications & Skills
- Experience analysing social, digital or audience data to understand online behaviour, audience conversation and content performance.
- Strong quantitative and qualitative analytical skills, with the ability to identify trends, patterns and actionable insights from complex datasets.
- Ability to translate data and analysis into clear, engaging and impactful recommendations for a variety of audiences.
- Excellent written and verbal communication skills.
- Strong organisational skills with exceptional attention to detail and the ability to manage multiple priorities and deadlines.
- Proficiency in Microsoft Excel and PowerPoint.
- A collaborative approach and the ability to build effective working relationships across teams and stakeholders.
- Curiosity about entertainment, digital culture, audience behaviour and emerging trends.
- A proactive mindset with a passion for learning, innovation and continuous improvement.
Preferred Qualifications
- Experience using social listening platforms and social intelligence tools.
- Familiarity with Boolean query building.
- Experience creating dashboards and data visualisations.
- Knowledge of measurement frameworks and digital performance reporting.
- Interest in AI-assisted analytical approaches and emerging technologies.
The Perks
- 25 days annual leave
- Private medical insurance and dental care
- Complimentary admission to eligible Disney Theme Parks, giving you the opportunity to experience the magic we create and make memories of your own. Admission is subject to availability, capacity restrictions, applicable rules, block-out dates, and eligibility requirements.
- Access to a wide range of Disney discounts on Disney merchandise, Disney Food & Beverage, Disney Resort Hotels, Disney Cruise Line, Adventures by Disney, National Geographic Expeditions, and more. Offerings are subject to availability and may be seasonal, and subject to applicable rules, restrictions, and eligibility requirements.
- Excellent parental and guardian leave policies
- Employee Resource Groups including WOMEN @ Disney, Disney Mosaic, Disney PRIDE, ENABLED and TRUST
The Walt Disney Company is an Equal Opportunity Employer. We strive to build a workforce that reflects the diversity of our audiences and the communities we serve, creating an environment where everyone can thrive and belong. We are committed to welcoming and respecting a broad range of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation throughout the application and interview process, in performing essential job functions and in accessing employment benefits and opportunities. Please contact us if you require accommodation.
Disclaimer
This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).
To learn more about Disney's guidelines on the use of AI for candidates, click here.
is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
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