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Senior Executive - Advertising Sales,  Star Pravah

Job ID 10089095 Location Mumbai, India Business The Walt Disney Company (India) Date posted Jul. 09, 2024
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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Pravah & Pravah Pictures. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.

Context:

Star Pravah is our leading General Entertainment Channel in Maharashtra and is a critical part of any client's plan in the state of Maharashtra. It is the top performing channel in the market with no close competition and hence contributes significantly in terms of revenues. Pravah Pictures is the biggest platform in Maharashtra movie premieres and boasts of a library of all recent hits. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.

Key Responsibilities:

Strategic / Policy related KRAs

  • Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness

  • Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization

  • Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential

  • Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.

  • Build a strategy to derive maximum revenue for your accounts

Operational / Process / Technology related KRAs

  • Create, negotiate, and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.

  • Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share

  • Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns

  • Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts. 

  • Business development to identify new clients

Financial Accountability / Commercial Impact

  • Accurate monthly revenue projections

  • Meet or exceed monthly/quarterly/annual targets

  • Achievement of CPRP benchmarks and high market share

  • Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions

  • Continuously strive to identify opportunities to maximise revenue opportunities

Qualifications:

•                MBA degree holder with 8+ years of sales experience

Personal Attributes:

•                Business acumen

•                Networking and relationship building

•                Collaboration

•                Learning agility

•                Analytical thinking

•                Result orientation

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences.

Join us, and let's continue to inspire a billion imaginations.

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About The Walt Disney Company (India):

Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).

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