Director, Live TV Marketing (HULU)

Job ID 10139303 Location Burbank, California, United States Business Disney Entertainment Television Date posted Jan. 09, 2026

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Job Summary:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Reporting into the Hulu Brand & Live Marketing Director, you’ll be responsible for building and overseeing the holistic marketing strategy of the Hulu + Live TV offering and leading key marketing campaigns that achieve brand, engagement, and acquisition goals. You’ll manage relationships with prominent Live TV content partners to identify opportunities that support some of the biggest live sports and events. You’ll also work side by side with the brand and content marketing teams at Hulu and across Disney on specific initiatives that ensure the Hulu brand and consumer offering is best positioned and differentiated. This role requires excellent leadership, strategic thinking, agility and communication skills, in addition to a creative and collaborative mindset.

WHAT YOU’LL DO

Oversee the Hulu + Live TV holistic marketing strategy and build a roadmap that delivers on key sports, news, and entertainment opportunities that ladder up to Direct To Consumer’s overall business objectives, goals, and priorities.
Develop strategic marketing briefs and lead tentpole 360 campaigns and content tune-in campaigns focused on Hulu + Live TV.
Manage budget planning, allocation and tracking and build relationships with finance and business strategy.
Partner with consumer insights and data teams to identify white space opportunities, analyze market trends and drive decision making.
Collaborate with Content & Network Partnership teams to understand contractual obligations and network relationships. Build a process for contract briefings and subsequent marketing planning kick-offs for network and livepass agreements.
Support key network partner relationships and campaigns, driving acquisition and engagement goals that move the business forward.
Own reporting and recommendations for optimizations to achieve goals and streamline the GTM process.
Work cross-functionally to achieve success, including collaborating with Live TV Content Partnerships, Product, Creative, Media, Social, CRM, Editorial, PR and more.
Partner closely with ESPN and D+ teams for strategic initiatives across the direct-to-consumer business.

WHAT TO BRING

10+ years of relevant experience in brand/live/sports/entertainment campaign management/strategy with a leading consumer-facing brand or brand agency
Agility to pivot and problem solve within an evolving Live TV/entertainment landscape
Proven track record in building long-term and short-term strategic marketing plans and 360 campaigns for live events (sports, news, entertainment)
Proactive and curious self-starter with the ability to be both strategic and creative, and execute on their vision while always keeping the business objectives in mind
Excellent presentation and communication skills, with the ability to distill complex data and insights in a digestible format
Collaborates exceptionally well with cross functional internal teams and external partners.
Possesses outstanding organizational and time management skills.
Passion for entertainment, sports and innovation in the media space.
Experience working for multicultural audiences and knowing their insights is a plus.

EDUCATION

Bachelor’s degree in a relevant field or equivalent experience

The hiring range for this position in Burbank, CA is $153,200 to $205,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Entertainment Television.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Hiring Process

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Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.