Vice President, International Content Marketing (Disney+ and Hulu)

Job ID 10140980 Location Burbank, California, United States Business Disney Entertainment Television Date posted Feb. 06, 2026

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Job Summary:

The Vice President, International Content Marketing, will lead the development of global marketing strategies and campaigns for Disney+ and Hulu original programming that is developed and produced outside the United States. They will work closely with regional marketing leaders who are responsible for executing title campaigns in local territories globally and they will lead a team who drives the campaigns in the domestic US market. This role bridges the worlds of creative development, platform strategy, cultural and market insights, and marketing levers to ensure our content connects with audiences globally. This leader will design and deliver global-first campaigns that are flexible enough to travel, while working hand-in-hand with local markets to make them culturally resonant and impactful. They will need to bring international experience, gravitas, and confidence to push the company toward new global standards of excellence. This role will be based in the US, but will require international travel.

Key Responsibilities

Global Campaign Strategy & Development

Drives overarching marketing strategy and planning, ensuring cohesive messaging and tactics, creative materials, media and campaign planning across the international originals slate.
Lead the creation and execution of international content marketing strategies for original shows, ensuring campaigns are bespoke, flexible, and scalable across markets.
Partner with local teams in EMEA, Canada, LATAM, and APAC to adapt global campaigns for cultural relevance and to address local audiences.
Guide positioning and creative strategies that enable titles without established IP build momentum and drive word-of-mouth.
Drive creative selection and development to promote International series for internal presentations

Cross-Functional Influence & Alignment

Act as a leader across multiple teams in a complex, matrixed organization—building alignment between global marketing, local market leaders, the international content team, and platform teams.
Ensure the approach to this slate is aligned with the broader Disney+ and Hulu brand strategy, brand consistently and tone of voice.
Partner with Content Development, Data & Insights, Programming, and Scheduling teams to evaluate business opportunities, analyze audience behavior, and determine campaign approaches that drive awareness, acquisition, and engagement, and influence Scheduling to optimize go-to-market approach and impact.
Serve as a key stakeholder in international title prioritization to ensure alignment with company priorities and audience growth strategies.
Influence budget and resource planning for international content marketing across markets in close collaboration with local markets and regional leaders.

Performance & KPIs

Work closely with international content leaders to design and track international KPIs that reflect regional realities and business goals, ensuring they are differentiated from domestic measures where appropriate.
Partner with insights teams to evaluate campaign performance, optimize strategies in real time, and evolve approaches for long-term success.
Accountable for increasing viewership and engagement across the slate while ensuring alignment of resources and priorities across internal and external teams, stakeholders and partners.

Experience

10+ years of senior marketing experience with at least 5+ years in international content, entertainment, media, or streaming
Experience marketing non-English or multicultural content
Strong strategic capabilities utilizing consumer insights, data-informed decision making, understanding performance metrics, ROI, forecasts and measurement
Excellent creative judgment: storytelling, messaging, visuals, tailoring content to different markets
Exceptional communication abilities; able to influence senior leaders, coordinate with cross-functional partners, and proven record of leading and collaborating with globally distributed teams
Comfort with fast-paced, dynamic, changing environments
Sensitivity to cultural differences in content tastes, messaging, creative styles, regulatory environments

The hiring range for this position in Burbank, CA is $214,600 to $287,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu Enterprises, LLC, which is part of a business we call Disney Entertainment Television.

Hulu Enterprises, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Burbank, CA

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