Senior Manager, Marketing Strategy & Planning (DET)

Job ID 10157728 Location Burbank, California, United States Business Disney Entertainment Television Date posted Aug. 17, 2026

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Job Summary:

Disney+ and Hulu's Marketing Strategy & Planning team is seeking a Senior Manager to oversee integrated planning workflows across brand, Live TV, sports, and content marketing initiatives, unifying how our teams plan campaigns and measure impact across verticals. This role isn't about campaign execution - it's about acting as Marketing's connective tissue, aligning planning and measurement standards into one shared framework so Marketing can optimize for impact.

The ideal candidate is a proactive problem-solver and strategic thinker with deep experience in marketing strategy, program management, and cross-functional collaboration.

Responsibilities:

Manage and develop a team that supports Brand, Live, Sports, Franchise, and Content marketing, aligning processes so campaigns consistently flow through our standard planning frameworks with strategic rigor.
Partner across the enterprise to advance key tools (e.g., MMM, Airtable, Claude) that support Marketing's planning and investment decisions.
Develop workflows with automation in mind, leaning into AI to streamline and quicken results.
Align campaign briefing processes to increase operational efficiency and cross-functional collaboration.
Strengthen analyses by rolling out cross-platform measurement and unifying KPIs across teams.
Collaborate regularly with campaign managers and channel owners to surface tactical performance insights, identify optimization opportunities, and inform strategic pivots.
Drive the narrative of Marketing's holistic impact — socializing learnings with partners through goals updates and quarterly business reviews.
Serve as a strategic thought partner to Marketing leadership, ensuring campaigns are aligned with our business goals and that insights translate into sharper prioritization decisions across the org.

Basic Qualifications:

7+ years of experience in marketing strategy, media strategy, operations, consulting, or a related field.
Proven success leading cross-functional projects and strategic planning processes.
Strong analytical and storytelling skills; ability to translate data into clear, actionable insights.
Expertise in database tools like Airtable.
Exceptional verbal and written communication skills.
Comfortable managing through ambiguity and influencing without authority.

Nice to Haves:

Experience in streaming or entertainment, particularly within a complex, matrixed organization.
Proven background in building and scaling marketing operations or strategy functions.
Experience with executive reporting and crafting strategic narratives for leadership.
Strong understanding of cross-functional workflows between creative, media, strategy, and data science teams.
Comfort navigating ambiguity and shifting priorities to support evolving business needs and objectives.

The hiring range for this position in Burbank, CA is $153,200 to $205,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu Enterprises, LLC, which is part of a business we call Disney Entertainment Television.

Hulu Enterprises, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

To learn more about Disney's policies on the use of AI for candidates, click here.

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Explore this Location Burbank, CA

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