Manager, Growth Marketing Platforms - Audience

Job ID 10154636 Location New York, New York, United States Business The Walt Disney Studios Date posted Jul. 02, 2026

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Job Summary:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service and as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

What You Will Do

This role will support how our global growth marketing team maximizes first-party data and audience strategies to drive subscriber growth and retention for our streaming business. In coordination with the Snr. Manager GMP, this person will collaborate cross-functionally with global data, product, paid media, regional, and privacy/legal teams to help enable audience activation, targeting, and measurement initiatives across markets.

Responsibilities:

Oversee and optimize the workflows that distribute first party audiences to our global marketing platforms utilizing our data management tools at scale

Serve as subject matter expert for the Growth Marketing team on identity resolution frameworks and match rate optimization across paid media channels (CTV, Social, Display, Affiliate)

Project manage and provide updates on critical audience initiatives spanning TWDC programs

Regularly audit and update our audience setup at the global and regional levels to adhere to legal and data governance requirements

Work closely with Growth Marketing & xLOB stakeholders to identify new audience segmentation use cases and coordinate with Data Product on requirements for paid media enablement and activation

Analyze audience and campaign performance data to identify opportunities for improved segmentation, reach, and activation efficiency

Support the Senior Manager on projects related to future-proofing the Disney+ paid media martech stack

Support A/B testing, incrementality studies, and other performance measurement techniques to validate and evolve targeting tactics against 1P audiences

Support the rollout of large scale audience initiatives that can be leveraged to improve audience targeting, frequency management, attribution, and media efficiency across subscriber households

Collaborate with Ad Sales and Partnership teams on audience overlap analyses and opportunities

Manage a team responsible for supporting the audience request queue, overseeing workload prioritization, resource allocation, and execution of audience builds, activations, and troubleshooting across paid media channels

Basic Qualifications:

5+ years experience at a brand or agency developing, deploying, strategizing on and enhancing audience data sets & associated identity signals
Bachelor’s Degree, or equivalent experience

Strong background in Marketing and Advertising Technologies including experience working with tag managers, DMPs, and CDPs (Liveramp, Hightouch, mParticle, Adobe, etc.)

Strong understanding of identity resolution strategies and frameworks, including the use of first-party identifiers (email, phone number, device IDs, ad ids) and third-party identifiers (RampIDs, ConnectedIDs, UUIDs) to improve cross-device/environment audience recognition, targeting, and measurement across paid media platforms

Substantial knowledge of the data privacy, legal, and compliance landscape globally – familiarity with Consent Management Platforms and how they plug into martech stacks

Familiarity in managing a team or direct reports within their job function

Familiarity with paid media use cases for a subscription business such as subscriber suppression, shared account engagement strategies, upsell opportunities, and reducing wasted media spend across multiple users within the same household

Familiarity with lifecycle marketing including engagement, retention, churn reduction, and winback strategies

Strong communication and cross-functional collaboration skills, with the ability to translate technical identity and audience concepts into actionable marketing strategies for non-technical stakeholders

Availability to work and attend meetings outside of normal business hours (5-10PM EST) at least once per week

Detailed oriented with proven success in process development and execution

Preferred Qualifications:

Master of Business Administration (MBA) preferred
Experience working within an enterprise setting or large, matrixed organization preferred

The hiring range for this position in New York, NY is $132,800 to $178,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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