Content Planner Disney+ Balkans

Job ID 10141961 Location Sofia, Bulgaria Business The Walt Disney Company (EMEA) Date posted Feb. 13, 2026

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Job Summary:

About the Role & Team

We are looking for a Content Planner for Disney+ to join our Programming team for the Balkans and share the responsibility of delivering the best and most competitive content offering for the regional markets’ taste.

This role will require you to work 4 days a week in our office in Sofia and 1 day from home.

The Content Planner will work closely with other Disney+ teams including localisation, Marketing, PR, Finance and Senior Management. The role will support the Programming Director in creating content schedules for the Balkan markets as well as develop work processes, implement system updates and support all local markets with branded content information. The focus on the Balkans requires the job-holder to have a detailed knowledge and appreciation of these local SVOD and DTC markets, key players and developing content initiatives ensuring that Disney+ remains ahead of the competition. Fluency in Croatian language would be a great advantage for this role.

The successful candidate should have strong communication and organizational skills to ensure all practical and strategic updates around the content offer are effectively shared with all relevant teams at a local level. It is expected that the job-holder will possess deep knowledge and understanding of all TWDC brands and content featured on the service along with a passion for entertainment and the latest technology involved in delivering that content to subscribers.

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

What You Will Do

Responsible for the content planning on Disney+ service for the Balkan countries. The responsibility ranges from identifying the optimum content direction for the service, the phasing and tactical drop of the content, through to the practical scheduling in What’s On.
Work collaboratively with the rest of the content planning team and the Programming Director Balkans on delivering the best possible content mix and strategies with an eye on short, medium and long term development and growth within the entertainment genre. Be willing and able to react to market and consumer trends, be flexible and ready for any content changes to ensure the Disney+ service is “best in class”.
Work collaboratively with the linear planning team to understand the optimal windowing and content strategy vs our linear channels.
Pull out performance data and curate it into strategic lessons and share across the content planning team. Take responsibility for learnings found and how they can be used to optimize strategy on a country specific level.
As required, feed into analysis of future content development and acquisition strategies to ensure the investment that is being made in content provides the best return on investment for the local market.

Areas of accountability:

Accountable for the scheduling and content drop strategy (long and short form) that is featured on the service. Scheduling process to either take the form of utilisation of the Disney broadcast management system “What’s On”, or via any other required tool or process.
Ensure all tracking documents that cover the short, medium and long term content plans for the service are kept up-to-date and to high levels of accuracy. Seek to ensure the tracking documents and processes used are constantly reviewed, developed and improved to ensure information is shared in the most effective manner.
Accountable for all ensuring all deadlines are met with regards to content preparation feedback to US teams to avoid last minute changes to the service.
Responsible for keeping the DTC content planning team updated on any and all changes relating within your area of responsibility
The successful job holder will be held accountable for handling sensitive planning information in a discrete and appropriate manner.

Required Qualifications & Skills

Experience of working within a broadcast or SVOD environment.
Experience of working with content windowing.
Experience of using performance data to develop content strategies.
Fluent English, both written and spoken.
Fluency in Croatian is a huge advantage.
Strong knowledge and appreciation of TWDC brands.
A robust knowledge of the SVOD market and close competitors on the Balkans markets.
Attention to detail, accuracy, highly organized with a ‘can do’ attitude.
Innovative, with proven demonstrable experience in generating creative ideas.
Proactive attitude to solving challenges and identifying improvements and opportunities.
Knowledge of Broadcast Scheduling System e.g. IBMS, Whats’ON, Galaxy and others is an advantage.
Ability to adapt and learn new systems quickly and to embrace the understanding of new technologies that the role will be required to feed into.
Multitasking projects and priorities to a high standard is essential.
Strong Word, Excel, and PowerPoint skills.
Effective communicator and excellent relationship builder.
Ability to balance broad strategic thinking with the need to focus on intricate detail.
Ability to work to tight deadlines and developing business demands.
Ability to work well with ambiguity.
Experience of working within a global entertainment company and multi territory environment.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Bulgaria EOOD, which is part of a business we call The Walt Disney Company (EMEA).

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