VP-Creative Americas

Job ID 10142652 Location Glendale, California, United States Business Disney Experiences Date posted Feb. 17, 2026

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Job Summary:

VICE PRESIDENT - CREATIVE, AMERICAS

The Vice President of Creative, Americas will serve as the creative leader for Disney Consumer Products – Americas across The Walt Disney Company's extraordinary portfolio of brands—Disney, Pixar, Marvel, Lucasfilm, 20th Century Fox, and National Geographic. Leading a team of 80+ designers across the Americas (US and LATAM), this role is responsible for creative strategy, planning, design, and production of all product creative, branding, packaging, and creative assets distributed via Style Guides to drive the Americas licensing business spanning licensed and owned & operated product portfolios.

STRATEGIC LEADERSHIP & CREATIVE VISION

Define and drive the creative vision and brand standards for Disney's portfolio across three major product categories: Softlines (apparel, soft home goods), Hardlines (toys, collectibles, homewares), and Consumables (food, beverages, treats)
Develop multi-year creative strategies and franchise roadmaps in close collaboration with Global Creative, Franchise teams, Studios, and Commercial leaders to align regional execution with global brand priorities
Champion a creative-first, consumer-centric approach that transforms franchises into compelling products spanning broad audiences and retail channels
Work with Commercial and Brand leaders across all brands to strategize and plan annual/seasonal style guides to drive the licensing business and feed into the global portfolio of creative assets
Serve as the creative authority and brand guardian, protecting character integrity while enabling licensee innovation and commercial success

CREATIVE DESIGN & STYLE GUIDE DEVELOPMENT

Oversee the development, evolution, and distribution of comprehensive brand style guides and creative toolkits for all franchise properties, ensuring alignment with global creative standards
Provide creative direction and lead design teams in developing brand-right, audience-right, story-driven graphic design, character art, and brand expressions that inspire licensee product development across Product, Packaging, and Retail applications
Collaborate closely with Business Affairs and Legal teams to clear all creative materials through proper approval processes before distribution to licensee partners
Drive bespoke creative development for strategic Americas focused Halo and Premium accounts (Ralph Lauren, Marc Jacobs, KITH, SKIMS, KHY, Supreme, Gap, Old Navy, Walmart, Target, Amazon, Hot Topic, BoxLunch, Her Universe) delivering original story-driven art, graphics, branding, and packaging
Lead the development of Licensed packaging style guides for Americas, establishing design standards that elevate brand presentation at retail

STUDIO & CONTENT OWNER COLLABORATION

Work with executive creative partners across Walt Disney Animation, Pixar Studios, Lucasfilm, Lightstorm, Disney Channels, and Disney+ to ensure authentic brand representation
Partner with filmmakers, Studio franchise teams, and Studio Marketing including Marvel Studios to develop creative that honors storytelling while driving commercial success
Liaise with DTCR (Direct-to-Consumer & Retail) leads in development of owned & operated creative for Product and Packaging

PRODUCTION & CREATIVE OPERATIONS

Lead the production team managing the development, delivery, and distribution of style guides for Americas
Ensure the creative organization operates efficiently with optimal tools, resources, technology platforms, and processes that enable team members to deliver exceptional results
Establish best practice internal processes for creative development, asset management, and distribution

COMMERCIAL & MARKETING PARTNERSHIP

Work closely with Americas Commercial Retail teams to plan and manage creative support for all key accounts spanning Softlines, Hardlines, and Consumables
Champion retail creative support programs that bring Disney brands to life at point-of-sale through immersive experiences and disruptive marketing campaigns
In partnership with Americas Marketing leadership, develop innovative large-scale creative campaigns spanning the portfolio of TWDC brands
Align creative development initiatives with DCP Americas' Must Win priorities across top markets, franchises, categories, partners, and Gen Z & Alpha consumers

LEADERSHIP & TEAM DEVELOPMENT

Lead, inspire, mentor, and develop a team of 80+ designers across the Americas—US and LATAM—recruiting and training world-class talent spanning the licensed and owned & operated business
Evaluate, challenge, and coach all aspects of the Creative team's professional development, creating succession planning and career paths for the team
Champion training and development of regional team members with a lens towards emerging skillsets in design, technology, and creative innovation
Foster an inclusive, dynamic creative culture that encourages risk-taking, challenges the status quo, and celebrates diverse perspectives and talent
Partner closely with other regional Creative leaders (EMEA, APAC) to collaborate on creative development, eliminate duplication of efforts, and ensure Creative has a consistent quality level spanning all TWDC brands
Recruit, mentor, and retain world-class creative talent—establishing Disney Consumer Products as the premier destination for creative professionals in the licensing industry

REQUIRED QUALIFICATIONS & EXPERIENCE

15+ years of progressive and innovative creative leadership experience in consumer products, entertainment licensing, or major global brands
Proven global leadership experience with ability to lead large, diverse, multicultural creative teams across multiple locations
Exceptional creative vision with a keen eye for design, outstanding taste level, and ability to elevate creative excellence across diverse product categories and price points
Experience creating and developing creative campaigns and style guide systems for large brands spanning multiple product categories
Deep understanding of graphic design, branding, packaging design, and production workflows for licensed consumer products
Experience operating in regions with complex country structures and ability to adapt global creative direction to regional market needs
Exceptional eye for detail, sensitivity to the guest experience, and passion for the portfolio of TWDC brands including Disney, Pixar, Marvel, Star Wars, and National Geographic
The ability to bring fresh, innovative, out-of-the-box business-driving ideas to the table
Equipped with strong project management, operational, and analytical skills
Excellent presentation skills with comfort presenting to C-suite executives and senior leadership
Bachelor's degree in Design, Fine Arts, or related field required
Ability to travel domestically and internationally

PREFERRED QUALIFICATIONS

Multi-category experience spanning Softlines, Hardlines, and Consumables
Entertainment industry background with character licensing and franchise management experience
Experience with digital asset management systems and creative production workflows
Familiarity with Disney's portfolio of brands and storytelling legacy

The hiring range for this position in Glendale, CA is $236,000.00 to $316,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Global Product Dev & Creative, which is part of a business we call Disney Experiences.

Disney Global Product Dev & Creative is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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