Digital Marketing Operations Specialist (PH)
Job Summary:
The Digital Marketing Center of Excellence (COE) Operations team supports Disney Entertainment Studios, Disney Entertainment Television, Direct-to-Consumer, and Disney Parks by delivering the operational foundation behind Disney's global digital marketing ecosystem.
The team oversees Business Operations, YouTube Operations, and Social Platform Operations while driving the centralization of tools, vendors, systems, and operational best practices. Working across Marketing, Technology, IT, Finance, Legal, Anti-Piracy, and platform partners, the team enables secure, scalable, and efficient digital marketing operations across The Walt Disney Company.
Reporting to the Senior Manager, Social Operations, the Digital Marketing Operations Specialist will support day-to-day social platform operations, YouTube administration, creator program operations, vendor management, and cross-functional business processes. This role is instrumental in ensuring Disney's social and YouTube ecosystem operates efficiently while supporting marketing teams with the operational infrastructure needed to execute campaigns at scale.
The ideal candidate is collaborative, highly organized, detail-oriented, and passionate about digital marketing operations. They thrive in a fast-paced environment, enjoy solving complex operational challenges, and continuously seek opportunities to improve processes and workflows.
What You Will Do
Social Platform Operations
- Support day-to-day social operations, including account acquisition, setup, verification, permissions, and access management across social platforms.
- Coordinate quarterly account audits, password resets, and permission reviews in accordance with Disney Cybersecurity and brand safety standards.
- Support third-party platform integrations and ongoing maintenance for social management and reporting tools, including Sprinklr, Crisp, and similar platforms.
- Create and maintain marketing distribution lists supporting the broader Digital Marketing COE.
- Conduct regular audits of owned social channels to ensure account accuracy, compliance, and operational consistency.
- Partner with internal stakeholders and platform representatives to troubleshoot technical issues and escalate platform-related concerns.
YouTube & Creator Operations
- Support YouTube operations, including CMS administration, channel management, monetization, policy settings, geo-targeting, and publishing workflows.
- Coordinate YouTube and Creator program contracts, purchase orders, invoicing, payments, and budget tracking.
- Ensure accurate financial coding and allocation across Lines of Business while maintaining regular reporting for business stakeholders.
- Partner with Finance, Legal, Procurement, and business leaders to facilitate contract execution and proactively resolve operational roadblocks.
- Track creator program budgets, monitor spend pacing, reconcile accruals and actuals, and provide reporting to business leaders.
- Manage asset metadata, including series codes within Rightsline or similar asset management systems.
- Serve as an operational liaison across Marketing, Legal, Privacy, Global Information Security, platform partners, agencies, and domestic and international teams to support campaign execution.
Operational Excellence
- Partner with cross-functional stakeholders to gather business requirements, coordinate project timelines, and communicate operational updates.
- Identify opportunities to improve workflows, increase efficiency, and standardize operational best practices across the Digital Marketing COE.
- Support reporting and operational metrics that help inform business decisions and improve team effectiveness.
- Contribute to scalable operational processes that support Disney's expanding digital marketing ecosystem.
Required Qualifications
- 3+ years of experience supporting digital marketing, social media operations, marketing operations, YouTube operations, or a related field.
- Working knowledge of major social media platforms, including YouTube, Instagram, Facebook, TikTok, and X.
- Experience working within the YouTube CMS ecosystem, including channel administration or backend operations.
- Experience supporting contracts, purchase orders, invoicing, vendor management, or budget tracking.
- Strong organizational, analytical, and project management skills with exceptional attention to detail.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Excellent written and verbal communication skills with the ability to collaborate across diverse stakeholder groups.
- Demonstrated problem-solving skills with a continuous improvement mindset.
- High level of professionalism, discretion, and ability to handle confidential information.
Preferred Qualifications
- Experience supporting creator or influencer marketing programs.
- Experience with Airtable, Sprinklr, Crisp, Salesforce, Zendesk, Dash Social or similar workflow and CRM platforms.
- Experience working within a large, matrixed media, entertainment, or technology organization.
- Knowledge of social platform governance, digital rights management, or content monetization.
Preferred Education
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
The hiring range for this position in Burbank, CA is $72,000 to $96,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About The Walt Disney Studios:
For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.
Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
To learn more about Disney's policies on the use of AI for candidates, click here.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Hiring Process
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