Associate Manager, Sports Marketing

Job ID 10156659 Location New York, New York, United States Business ESPN Date posted Aug. 13, 2026

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Job Summary:

The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including NFL, NBA, College Football, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.

The Associate Manager, Sports Marketing is part of the NFL brand team, which supports NFL Network, NFL Draft, Monday Night Football, SB LXI, and all other NFL priorities across the company, based in New York, NY. This position will focus on development and execution of marketing strategies and multi-platform promotional plans for the NFL Network and NFL on ESPN in addition to providing overall support for the NFL team. The position reports to the Assoc Director, Sports Marketing – NFL. This role is based in New York, NY.

Responsibilities:

Supports the development of promotional plans for the NFL Network and contributes to the strategy of the property.
Works with various internal stakeholders including ESPN Programming, Production, Media, Social Media, Sales, Affiliate Marketing, Research and Corporate Communications.
Establishes strong and collaborative relationships with key external partners including the NFL
Implements new fan and consumer insights, translate these insights into key brand and innovation initiatives.
Drives the day-to-day creative development process with internal and external creative partners to deliver world-class creative across the entire media-mix.
Drives development of insight-driven marketing briefs to internal and external partners in support of brand initiatives and priority programming.
Aligns plans and initiatives via weekly planning meetings with cross functional teams (Media, Social Media, Programming, Production, Affiliate).
Updates budget for NFL Network portfolio.
Supports marketing activations and fan experiences.

Required Qualifications:

Minimum 2 years of related marketing/advertising experience required.
Understanding of marketing fundamentals, including strategic and creative development, creative evaluation, and budget management.
Previous experience in brand management. Skills in brand positioning and a passion for Marketing Strategy and Advertising, including live shoot production experience.
Strong creative instincts. Experience working with internal and external creative partners.
Strong base of marketing analytics, financial acumen and understanding of Consumer & Market insights.
A healthy appreciation of the role sports plays in popular culture, especially music.
Effective time management and organizational skills.
Ability to prioritize and multi-task on a high-profile, high-volume portfolio.
Ability to work in a fast-paced environment. Holds self and others accountable for creative and executional excellence.
Strong work ethic. Must be self-motivated, detail oriented and take initiative to get the job done. Problem-solver.
Excellent written and verbal communication skills.
Embraces and passionate about social media. Knowledge and understanding of all social media platforms.
Knowledge of and interest in the evolving media landscape and media consumption habits.
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).

Required Education:

Bachelor’s degree or equivalent in Marketing, Business, or a related field

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The hiring range for this position in New York, NY is $75,500.00 to $101,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About ESPN:

Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Sales & Marketing, Inc., which is part of a business we call ESPN.

ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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