Brand Marketing Specialist (fixed-term, parental leave cover)
Job Summary:
About the role
Do you have experience delivering high‑impact, creative marketing campaigns and a passion for Disney content? If so, the Brand Marketing Specialist position within the Studio and Integrated Marketing team at The Walt Disney Company could be a great fit.
You’ll join a fast‑paced team, reporting to the Senior Brand Manager. You will contribute to launches for Disney Animation, Disney Live Action, and selected 20th Century Studios films across cinema and Disney+, while also supporting franchise brands for Disney Princess & Frozen, Mickey & Friends, and Preschool.
You will utilize your creative marketing skills to deliver stand-out marketing campaigns and will help with the driving collaboration across all lines of business, working closely with internal teams, marketing agencies, and EMEA partners to deliver and optimise campaigns.
This is an office‑based position requiring four days per week in the Milan office, with the option to work from home one day per week (Monday or Friday). This position will be a fixed-term parental leave cover.
What You Will Do
Supervising the localization and creation of marketing assets for Disney Animation, Disney Live Action, selected 20th Century Studios and Disney+ releases, and key franchises including Disney Princess & Frozen, Mickey & Friends, and Preschool, working with creative agencies or in‑house teams under the responsibility of the Senior Brand Manager
Ensuring that all Studio content information (title, date, synopsis, iconography, trailers, etc.) is available internally and externally
Participating in internal and external brainstorming sessions with teams developing local marketing plans and activations
Participating in developing studio premiers and integrated marketing events on-site at the event location
Producing various content-specific documents, including creative decks, reports, and post plan analysis
Coordinating with the Regional and Global Disney Music Group to define launch dates, guidelines, and budgets for sustained music activity for our music business products, planning campaigns for owned media, together with the internal marketing channel experts, managing approvals for all promotional and communication materials
Coordinating with Global Live Event Team to define launch dates and guidelines for Live event business products, managing approvals for all promotional and communication materials and planning support campaigns on owned media, together with the internal marketing channel experts
Required Qualification & Skills
Solid work experience in a marketing role within the entertainment industry, ideally within an international organization
Strong level of written and spoken English and Italian
Proficiency using the MS Office suite, specifically PowerPoint and Excel
Proactive and collaborative communication style, with the ability to adapt to various internal and external stakeholders
Strong organizational skills and the ability to manage multiple projects simultaneously
Strong interest in studio content, cinema and entertainment
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided with the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with THE WALT DISNEY COMPANY ITALIA SRL, which is part of a business we call The Walt Disney Company (EMEA).
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Explore this Location EMEA
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
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