Multiplatform Partnerships Specialist (Disney Entertainment)
Job Summary:
Department/Group Overview:
The Disney Multiplatform Partnerships team is looking for a well-organized, flexible, and enthusiastic Multiplatform Partnerships Specialist to join our team. Reporting to the Director, this person will contribute to the development and execution of partnership campaigns that drive growth, revenue and reinforce the value of Disney’s television Networks (ABC, Disney, ESPN, Freeform, FX, and the National Geographic Channels) as well as studio film and TV properties from Marvel Studios, Lucasfilm, Pixar, Walt Disney Animation Studios, 20th Century Pictures, and Searchlight Pictures.
Job Summary:
This role is an integral contributor within the Multiplatform Partnerships account team in the innovation, development and execution of scalable partner campaigns that support both Pay TV/Linear Networks and In-Home Theatrical/Transactional lines of business to achieve acquisition, retention and revenue goals. In partnership with internal stakeholders including but not limited to; Platform Distribution Sales, Marketing, Brand Networks, Product, Legal and PR teams, and our external distribution partners, this role will advocate for programming priorities, ideate go to market plans, execute full funnel campaigns, and negotiate editorial placements aimed to drive subscriber acquisition, anti-churn and transactional revenue for theatrical and linear TV content. The ideal candidate is a self-starter with expertise in multi-channel marketing and the application of data insights and metrics to identify key opportunities that will optimize performance and enhance efficiency of marketing budget and media spends. Additionally, this role proactively creates marketing presentations to showcase strategic approach for multiple audiences, merchandises ongoing activity and socializes performance results while offering ongoing guidance and support in the development of the team Marketing Associate.
Job Responsibilities:
In collaboration with team leads, responsible for the strategic account planning and negotiation of marketing campaigns/promotions that support overall business goals (acquisition, retention, anti-churn, engagement, film and TV launches, etc). Establish and maintain direct relationships with account and brand network contacts to serve as primary lead on all related day-to-day marketing activities.
Collaborate with brand networks and studio marketing cross functional teams to identify priorities, negotiate and execute all partnership marketing strategies including full funnel marketing tactics (ex. paid media, influencer campaign, SEO, editorial marketing, organic and padi social media, CRM, SEO, etc.).
Cultivate knowledge and expertise around Disney’s brands, networks, franchises, and studio’s theatrical releases to provide partners prioritization across the in-home release strategies, TV programing and digital catalog offerings. Proactively pitch opportunities with our partners leveraging Disney’s storytelling ethos across our linear and studio content.
Responsible for the development and maintenance of account management tools and presentations, such as annual account plan, ongoing activation plans, campaign presentations (pre& post), overall performance recaps and budgets (forecasting, invoicing and accruals).
Lead and host formal/informal client meetings ranging from status calls to facilitating relevant planning presentations, ongoing recap and QBR reviews.
Utilize consumer research and data insights to maximize marketing campaigns, establish KPIs, evaluate ROI and analyze results to merchandise goals and convey results.
Provide direction and guidance to team associate as they coordinate creative execution including messaging to internal and external partners regarding timelines, budgets, deliverables process (specs/review/approval) and activation recaps.
Basic Qualifications:
2+ years of relevant experience in a Marketing, preferably in new media/streaming content environment in two or more of the following areas: Partner Management, Partnerships or Growth Marketing, Brand Management
Genuine passion for the film & TV industry with knowledge of evolving media consumption habits, digital trends, analytics and performance tracking.
Strategic thinker with growth mindset and confident ability to generate, champion and present ideas
Planning and execution skills with experience in handling, planning and overseeing full execution of marketing plans.
Problem solving skills: able to identify and resolve issues independently and communicate solutions effectively
Communication skills: Positive written and verbal communication skills, detailed oriented, persuasive, passionate and effective in getting point across written and spoken forms.
Results-oriented with sensibility of defining KPIs, measurable metrics or ROI performance
10-15% Travel possible
Preferred Qualifications:
Proficient in the use of Microsoft Office (Word, Excel, Outlook, PowerPoint, Teams, Sharepoint), Google Suite (Docs, Sheets, Drive, Slides)
Proficient with AirTable, Adobe Acrobat, Keynote, Social Media, Canva, various AI tools
Required Education:
BA or BS in Marketing, Film or Media and/or
Relevant field with 3-5 years of experience in addition to minimum above
The hiring range for this position in Burbank, CA is $79,400 to $106,400 per year and in New York, NY is $83,200 to $111,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.
American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Explore this Location Burbank, CA
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