Manager, Pricing, Promotion and Yield Management
工作概要:
Be you, be here, be part of the story!
At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.
About the role
This key role in the Disney+ commercial team is responsible for the profitable implementation of pricing strategies for Disney+ EMEA.
This strategic and hands-on role requires deep expertise in price rise implementation, cohort management, and price and promotion strategy in a high-growth DTC subscription environment.
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Friday).
What will you do
Reporting to the Pricing, Promotion & Yield Management Director of EMEA, this role will:
Lead the development of price implementation roadmaps across EMEA markets (e.g. plan and manage price rollout calendars and RACI for implementation)
Support strategic planning and cross-functional execution of price increases, ensuring alignment across teams and successful delivery
Manage the ongoing monitoring of price changes, deliver price performance reports and identify learnings to feed into future implementations
Collaborate with Finance, Analytics and Trading on measuring price rise profitability across customer cohorts, and feeding these learnings into future strategies
Manage customer base and cohort analysis to identify cohorts for monetization and retention. Develop and monitor strategies, and feed findings into future strategies and planning
Partner with different teams to ensure availability of the required insight and tools, developing a prioritized roadmap with:
Analytics for cohort analysis and price rise impact measurement/ monitoring
Consumer research for price, promotion and value-specific insights
BD and Analytics to deepen competitor price and promo intelligence
Finance for revenue, ARPU and LTV metrics
Inform the long-range plans to develop an optimized price and promotion strategy for EMEA markets, bringing a sophisticated data-driven approach that triangulates insights from multiple sources
Given the dynamic scope of Pricing, Promotion & Yield Management, projects will often be complex, fluid, and involve multiple stakeholders. Success in this role requires cross-functional collaboration, an unwavering determination to deliver, robust analytical skills with an interest in leveraging data to solve problems, and presentation skills appropriate for executive discussions.
The Manager will lead and develop a team of 2 x Analysts, fostering a data-driven culture and ensuring high-quality outputs that inform strategic decisions to drive profitability.
What you need to bring
6+ years of relevant experience in pricing, promotion and yield management within direct-to-consumer retail, tech and/or ecommerce environments
Experience working cross-functionally to plan and orchestrate price implementation and cohort monetisation & retention strategies at scale across product, strategy, finance, data and commercial teams
Advanced data skills including Excel modelling skills with ability to build financial/ subscription models, and tackle broader analytical analyses in Excel is critical
SQL experience and data visualisation with Looker, PowerBI and Tableau is a plus
Excellent communication skills, both verbal and written, with the ability to craft compelling PowerPoint presentations that distil complex concepts into clear, structured outputs
Very strong work ethic, ability to multi-task, prioritize, and resolve an array of issues simultaneously
Ability to work well in teams, both within the group and with other business units
Demonstrable track record of delivery and ability to support and execute projects to an extremely high standard and to tight deadlines
Experience working in fast moving environments. Capable of working on different projects in parallel, and of being agile around changing needs whilst meeting project deadlines
What you need to know
Advanced knowledge of cohort analysis, ideally in a high-growth DTC subscription business or consumer tech business with a role focused on retention
Advanced knowledge of modelling price and promotion scenarios for subscription businesses
Advanced knowledge of price rise implementation in a DTC subscription business, and how to monitor and measure the impacts
Knowledge of approach to define price and promotion strategy, key inputs required and how to use these inputs to business case strategies is a strong plus
Knowledge and understanding of subscription / DTC KPIs, and growth levers
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Disney+ Subscription
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於The Walt Disney Company (EMEA):
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 The Walt Disney Company (EMEA)。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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探索此地點 EMEA
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
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