Specialist, Digital & Social Marketing (MYSG)
工作概要:
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.
Disney Entertainment includes the company’s full portfolio of entertainment media and content businesses globally, including the streaming service, Disney+ and theatrical titles within the Studios arm.
The Integrated Marketing Team is a dynamic and collaborative group responsible for driving strategic marketing initiatives across various platforms and media channels. From developing comprehensive marketing campaigns to creating engaging promotional content, the team works together to elevate the Disney brand and connect with audiences locally.
This role provides the unique opportunity for digital marketers who want to gain hands-on experience in the fast-paced and exciting world of digital and social marketing within the entertainment space. The Executive will play a crucial role in supporting digital and social marketing across Disney+ and Studios marketing campaigns.
While this role reports directly to the Senior Marketing Manager (Malaysia), Integrated Marketing, the role will also be accountable to the Assistant Manager, Digital & Social Marketing, Integrated Marketing for alignment on digital and social strategy.
This role’s remit covers both Malaysia and Singapore.
Areas of responsibilities
- Participate in campaign ideation and media planning
- Lead and/or assist in social media marketing campaigns, inclusive but not limited to:
- Digital and social campaign concepts
- Content calendars and creative assets
- Digital and social media plans
- Digital and social performance reporting
- Digital and social campaign materials
- KOL/content creator initiatives
- Support in local market activities, including but not limited to screening and on-ground events.
- Liaise with creative and media agencies on marketing executions and administrative documentation
- Play a support and coordination role in administrative functions including but not limited to purchasing, billing, and inventory management
- Collaborate with teams in different Lines of Business ensuring consistent messaging
Requirements
- Degree in Mass Communication/Marketing/Business Management
- 2-3 years’ experience in handling social media accounts – particularly Meta, TikTok, YouTube, X
- 2-3 years’ experience in handling paid social media campaigns
- 2-3 years’ experience in digital and social data analytics and reporting tools and KPI measurement
- Highly proficient in content strategy, social copywriting and content calendar management
- Highly proficient in Microsoft Office (Powerpoint, Word and Excel)
- Good organisational and time management skills with an ability to multi-task
- Proactive, resourceful and collaborative
- Meticulous and diligent individual with strong verbal and written communication skills
- Possess a keen interest in movies, series and pop culture
- Proficiency in Bahasa Malaysia and Mandarin a plus
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Malaysia Sdn Bhd,其所屬的業務部門是 The Walt Disney Company (APAC)。
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探索此地點 APAC
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可在 APAC 地區的多個市場以豐富方式探索新品牌體驗。
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