Associate Manager, Live & Sports DTC Marketing

工作 ID 10159203 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Sep. 15, 2026

申請

工作概要:

Job Summary

The Live & Sports DTC Marketing team is seeking an Associate Manager to support the development and execution of marketing strategies and campaigns for sports across Disney+ and Hulu, including Hulu + Live TV. This role will help drive brand, engagement, retention, and acquisition goals through campaigns spanning live sports, tentpole events, tune-in, partner activations, and retention programs.

The Associate Manager will focus on turning sports moments into subscriber demand across DTC products while positioning sports clearly within Disney’s broader family of brands and products. This role will serve as a day-to-day contact for network and league partners and requires strong execution, project management, communication, and relationship-management skills. Knowledge of and passion for sports is essential.

Responsibilities

Support the development and execution of Disney+, Hulu, and Hulu + Live TV marketing campaigns across sports, live events, and entertainment.
Run task force meetings, ensure the right content is featured, secure content and legal approvals, and keep projects on budget.
Serve as a key day-to-day contact for network and league partners, coordinating campaigns, requests, and approvals to keep partners aligned and supported.
Support acquisition and retention efforts around key sports windows by partnering with lifecycle/CRM and subscriber acquisition teams to help turn sports moments into subscriber demand.
Gather and synthesize consumer insights, audience data, and performance metrics to inform briefs, messaging, campaign decisions, tracking, and optimization.
Assist in building briefs and decks that guide and inspire campaigns, partnerships, and ideas.
Partner with campaign leads and cross-functional teams throughout projects to maintain consistency of brand vision across on- and off-channel efforts.
Research cultural and sports trends that can be owned or amplified by the brand.

Qualifications

3+ years of relevant experience in brand or campaign marketing with a leading consumer-facing brand or agency; media, TV, or sports company experience is a plus.
Experience and knowledge of the sports landscape; live sports DTC experience is ideal.
Experience contributing to 360 marketing campaigns from strategy through creative execution and launch.
Familiarity with subscription/DTC growth levers, including acquisition, conversion, lifecycle, and retention, is a plus.
Exposure to product and marketing positioning strategy.
Strong project management and organizational skills, with the ability to juggle multiple projects simultaneously and switch between creative and analytical work without losing sight of the details.
Excellent communication, collaboration, and partner-management skills, with the ability to work effectively across teams and levels of the organization.
Candidate must live within a reasonable distance of the office in Burbank, California. This role requires someone onsite 4 days a week.

Required Education

Bachelor’s degree or equivalent work experience.

The hiring range for this position in Burbank, CA is $9,400 to $106,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 Disney Entertainment Television。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

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