Director Ad Operations
工作概要:
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
As the Ad Operations Director at ESPN, you will play a crucial role in driving the success of our advertising strategies within the dynamic and innovative sports media industry. You will be responsible for leading the Ad Ops team at ESPN, ensuring the seamless execution of ad operations, and optimizing cross-platform data collection to enhance fan engagement. Your leadership will be instrumental in fostering an environment where game-changing ideas and world-class talent thrive, ultimately contributing to extraordinary experiences for our audience. The role will focus on ESPN’s approach for technical implementation across all digital campaigns. This role reports to the Sr. Director Media Operations for the time being. This role is based in New York, NY.
Responsibilities:
- Develop departmental plans and priorities guided by resource availability and functional objectives.
- Set organizational priorities and allocate resources effectively.
- Strengthen coordination with DAS and Publicis for unified paid/owned strategy.
- Implement measurement infrastructure critical for DTC optimization and cross-platform data collection.
- Collaborate cross-segment with Disney Ad Ops and other marketing partners to bring new ideas, innovate strategies, and drive best-in-practice standards.
- Manage two or more employees, providing continuous coaching and feedback to enhance organizational culture and grow professional careers.
- Inspire individual and business success by clarifying the organization's vision and strategies.
- Define strategies, expectations, and priorities to empower your team.
- Develop self and others, support career aspirations and encouraging creative problem-solving.
- Create an environment where Disney values are experienced and sustained.
Required Qualifications:
- Minimum 10 years of experience in ad operations with a minimum of 3 years in people management.
- Skilled in strategic planning and prioritization.
- Proficient in collaboration and building partnerships.
- Manage ad serving platforms, trafficking, tagging (pixels, 1x1s), data discrepancies, and technical troubleshooting
- Knowledgeable in ad operations and cross-platform data collection.
- Innovative and tech-savvy with a creative mindset.
- Strong leadership and mentorship abilities.
- Effective communication and interpersonal skills.
Preferred Qualifications:
- Experience in sports media and fan engagement.
- Passionate and enthusiastic about innovative strategies.
- Adaptable and resilient in a dynamic environment.
- Creative thinker with a bold approach to problem-solving.
Required Education:
- Bachelor’s degree in marketing, business, analytics, or related field.
#ESPNMedia
The hiring range for this position in New York, NY is $145,800.00 to $195,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於ESPN:
在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動,無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情,這一切都是在一種充滿活力的文化中,不斷地堅持不懈,並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時,每一天都是非同尋常的。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 ESPN Sales & Marketing, Inc.,其所屬的業務部門是 ESPN。
ESPN Sales & Marketing, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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