Marketing Manager, ESPN- 12 mth contract
工作概要:
ESPN is the world’s leading sports entertainment company, guided by its mission to serve sports fans. In Australia and New Zealand, ESPN operates the ESPN and ESPN2 channels, ESPN on Disney+ and a digital network comprising ESPN.com.au, ESPNcricinfo and ESPNfootytips.
ESPN distributes an extensive portfolio of premium sports rights including the NBA, NFL, NBL and MLB.
We are looking for an experienced Marketing Manager to lead the marketing strategy and execution for ESPN across Australia and New Zealand. This 12-month fixed-term maternity cover role will play a key part in growing ESPN’s brand, audience engagement and consumer-facing platforms across broadcast, streaming, digital and social channels.
Working across ESPN, Disney+ and broader Disney teams, you will develop and deliver integrated marketing campaigns that connect sports fans with the content they love. You will lead brand and campaign strategy, manage digital and social activity, support ESPN on Disney+ marketing, collaborate with affiliates and rights partners, and oversee marketing budgets and agency relationships.
What you’ll do
- Lead the ESPN brand and marketing strategy across Australia and New Zealand.
- Plan and execute multi-platform campaigns across TV, digital, social, streaming and partner channels.
- Partner with Disney+ Marketing to support ESPN on Disney+ campaigns, key sports moments and new rights launches.
- Manage ESPN Australia/New Zealand’s social media strategy to grow reach, engagement and audience connection.
- Collaborate with editorial, sales, programming, research, creative, finance, international marketing and agency partners.
- Build strong relationships with affiliates, sports leagues, rights partners and external suppliers.
- Oversee marketing budgets, vendor management, reporting and campaign optimisation.
What we’re looking for
- 8+ years’ relevant marketing experience, ideally within media, entertainment, sport, digital or consumer brands.
- Strong experience developing and delivering ATL, digital, social and integrated marketing campaigns.
- A confident stakeholder manager who can influence and collaborate across local, regional and international teams.
- Strong creative judgement, communication skills and the ability to manage multiple priorities in a fast-paced environment.
- A passion for sport, media and entertainment, with strong awareness of the Australian and New Zealand sports landscape.
- Experience managing budgets, agencies, suppliers and campaign reporting.
Additional Information:
This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination, then apply now!
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.
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關於The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Australia) P/L,其所屬的業務部門是 The Walt Disney Company (APAC)。
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70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可在 APAC 地區的多個市場以豐富方式探索新品牌體驗。
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