Head of Marketing Technology and Operations
工作概要:
About the Role:
As the Head of Marketing Technology and Operations at The Walt Disney Company, you will play a pivotal role in driving the strategic direction and operational excellence of our marketing technology initiatives. This executive position is crucial in ensuring that our marketing operations are streamlined, innovative, and aligned with the broader goals of The Walt Disney Company. You will be at the forefront of integrating cutting-edge technology to enhance our marketing capabilities and support the company's vision of creating world-class entertainment experiences.
Reporting:
You will report to The Walt Disney Company’s Chief Marketing and Brand Officer. This role is based in Burbank, California.
Responsibilities:
In this role, you will be responsible for leading and developing a high-performing team, managing a portfolio of marketing technology solutions, and driving operational innovation. Your leadership will be instrumental in ensuring that our marketing technology and operations are efficient, scalable, and aligned with our strategic goals. This role directly impacts the effectiveness and modernization of our marketing efforts, ultimately contributing to the company's growth and success. Key skills required include strategic thinking, business insight, and the ability to inspire and lead teams.
• Lead the strategic direction for marketing technology and operations, focusing on both short-term and long-term success.
• Inspire individual and business success by defining and confidently communicating a compelling vision for the future.
• Define strategies, expectations, and priorities to ensure the organization has a clear picture of what is needed to succeed.
• Create an environment where Disney values are experienced, encouraging creative problem-solving and ensuring everyone’s voice is heard.
• Lead management and delivery of marketing transformation efforts across Disney, including the integration across the Global Marketing leadership team.
• Manage KPI standardization, data taxonomies, dashboards, and QA for reporting.
• Enable advanced analytics (MMM, MTA, predictive models) and manage campaign projects and timelines.
• Partnering with our technology and product teams to:
o Oversee MarTech vision, roadmap, and stack administration (CRM, DAM, CDP)
o Oversee AI marketing roadmap and upskilling of capabilities across the Global Marketing organization
o Conduct marketing needs assessments, define requirements, and specify tools for automation, increasing productivity, and increasing speed to market
o Select, test, and roll out MarTech products/tools, including user training.
• Drive continuous improvement, adoption, and performance tracking.
• Provide continuous coaching and feedback, fostering an environment of open, honest communication.
• Develop self and others, supporting career aspirations and promoting growth and development.
Required Qualifications:
• 15+ years of experience in Marketing or Entertainment operations, technology, or related experience.
• 10+ years of management experience.
• Proven experience building and leading mid to large diverse teams.
• Experience working with Product Manager & Engineering teams to build and implement tooling solutions.
• Experience managing and partnering with external vendors in the product, technology, and media spaces.
• Excellent business communications and presentation skills.
• Proven track record of managing and delivering successful enterprise-wide, business, and multi-disciplinary change initiatives.
• Advanced knowledge of both program/project management and change management.
• Exceptional problem-solving and analytical skills.
Education: Bachelor's degree in related field or equivalent experience.
The salary range for this position is $285,700.00-$383,100.00. This range represents the expected base pay for this role and will be determined based on factors including job‑related knowledge, skills, experience, and internal equity. This position may also be eligible for bonus, incentive compensation, equity, and a comprehensive benefits package, including medical, dental, vision, paid time off, and retirement benefits, in accordance with applicable plans and policies.
關於The Walt Disney Company (Corporate):
在 The Walt Disney Company (Corporate),你會看到公司強大品牌背後各業務如何融會交流,建構出全球最創新、影響深遠和備受尊崇的娛樂公司。作為企業團隊的一份子,你將會與推動策略以讓The Walt Disney Company穩佔娛樂界頂尖地位的世界精英領袖一同工作。與其他具有創新精神的思想家惺惺相惜,同時讓這個世界上最偉大的故事敍述家為全球各地千百萬家庭締造回憶。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Worldwide Services, Inc.,其所屬的業務部門是 The Walt Disney Company (Corporate)。
Disney Worldwide Services, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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