Assistant Manager, Brand & Content Marketing - Sports (PH), IM SEA
工作概要:
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.
The role will be based in our Philippine office.
This role will be responsible for providing expertise and strategic direction in the areas of end-to-end brand and content marketing for sports content released on Disney+ in the Southeast Asia region. The Assistant Manager for Disney+ Brand and Content Marketing will serve as the strategic orchestrator of sports campaigns that maximize consumer impact, operational excellence, and stakeholder alignment. He/She will work with internal stakeholders to ensure the execution of insight-driven Disney+ campaigns and provide guidance and recommendation sports content marketing efforts. He/She will be reporting to the Senior Manager for Disney+ Brand and Content Marketing.
Roles and Responsibilities
- Provide expertise and strategic direction for the timely execution of marketing sports content as offered on Disney+, ensuring consumer resonance and business impact
- Provide guidance and recommendation in relation to the execution of the full campaign lifecycle of title campaigns, from positioning and messaging to tactical execution, performance monitoring, and post-release evaluation
- Work with internal stakeholders to drive, manage, and monitor innovative marketing and key opinion leader/influencer initiatives that integrate traditional media outreach with digital media, influencer and content creator partnerships and active engagement with fan communities to maximize reach and impact
- Keep track to monitor budget efficiency and resource allocation across multiple titles, ensuring measurable ROI and disciplined financial management
- Work across Integrated Marketing and cross-functional teams to maximize synergy and impact for Disney+ titles
- Collaborate day-to-day with agencies, optimizing efficiency, creativity, and measurable impact across campaigns
- Champion the Disney Difference and Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity
Requirements
- A bachelor’s degree in marketing, business administration, public relations, and the like
- At least five years solid experience in sports marketing. Experience in entertainment and content would be an advantage.
- Expert in project planning (i.e. project management, marketing cadence), especially ensuring timely planning, monitoring and execution of campaigns
- Proven ability to work across a matrixed organization while also able to self-motivate
- Demonstrated ability to thrive working in an extremely fast-paced environment
- Excellent communication, interpersonal, and problem-solving skills
- Diplomatic mindset with proven teamwork abilities in matrixed organizations, plus the ability to collaborate with others to solve problems and approach challenges with a solution-oriented mindset
- Effectively manage multiple demands and priorities for self and others
- Quickly adapt to new technologies and thrive in fast-paced, high-pressure environments
- Innate enthusiasm and love for a wide range of content, especially sports
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Philippines, Inc,其所屬的業務部門是 The Walt Disney Company (APAC)。
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探索此地點 APAC
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可在 APAC 地區的多個市場以豐富方式探索新品牌體驗。
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