Director, Growth Marketing, DTC JPN

工作 ID 10121757 地點 Minato-ku, 日本 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 May 16, 2025

申請

工作概要:

Purpose and Scope:

The Growth Marketing Director for Disney’s streaming services in Japan is a strategic leader responsible for driving subscriber acquisition, retention, and churn reduction. This role oversees both Performance Marketing (Retail & Partner) and Lifecycle & Loyalty Marketing teams, ensuring a cohesive, data-driven approach to growing and engaging the subscriber base while maximizing long-term customer value. This leader will:

Own the delivery of paid retail subscription targets, and works in close collaboration with US partners.
Own the delivery of retail subscription and revenue targets in collaboration with the Integrated Marketing team.
Develop innovative strategies to scale new customer acquisition and reconnect campaigns.
Partner closely with the Finance team on revenue generation, subscriber management, and lifecycle churn optimization.
Working with Integrated Marketing to deliver a full-funnel view of the consumer journey.
Foster a culture of experimentation to drive innovation and continuously optimize growth strategies.

The ideal candidate is an exceptional leader who combines strategic thinking, data-driven decision-making, and creativity to captivate audiences, inspire optimism, and innovate with courage while maintaining the highest standards of integrity and inclusion.

Areas of Responsibility:

Strategic Leadership

Lead and oversee Performance Marketing and Lifecycle & Loyalty Marketing in Japan.
Own the delivery of paid retail subscription targets and works in close collaboration with US partners.
Own the delivery of retail subscription and revenue targets, working closely with the Integrated Marketing (Brand & Content Marketing) team to align efforts.
Partner with Finance on revenue generation and subscriber churn analysis, ensuring alignment with broader financial goals.
Partner with the Analytics team to track progress against the annual plan.
Work closely with the Partnerships team to optimize collaboration between partner marketing and wholesale efforts, integrating these flows into a seamless consumer journey.
Foster a culture of experimentation, encouraging the team to test innovative ideas that drive growth and efficiency.

Lead the Performance Marketing team to:

Develop and implement cross-channel strategies to maximize ROI, scale customer acquisition, and drive reconnect campaigns with measurable KPIs.
Develop strong collaborative relationships with US partners and stakeholders
Leverage robust data insights to refine and enhance performance marketing strategies.
Manage budgets strategically, identifying opportunities to test and scale new marketing channels.
Champion a framework for measuring the impact of performance campaigns.

Lead the Lifecycle Marketing to:

Oversee subscriber retention and engagement initiatives, achieving measurable results in churn reduction, monetization, and win-back campaigns.
Lead the development and execution of automated workflows, editorial campaigns, and personalized communication strategies to nurture customer relationships.
Collaborate with the Analytics team to establish a framework for measuring lifecycle campaigns' impact, iterating on strategies based on actionable insights.

Loyalty

Enhance customer loyalty and maximize lifetime value through loyalty initiatives, and subscriber perks.
Drive the Loyalty team to deliver the perk program, aligning with business KPIs and fostering deeper subscriber connections.

Professional Qualifications and Experience:

10–15 years of proven experience in a relevant growth marketing or digital marketing leadership role.
Demonstrated success in leading and managing high-performing teams in Japan.
Experience working within a global matrix organization, effectively navigating and aligning local and global priorities.

Key Skills

Strategic Visionary: Ability to think strategically, leveraging data and insights to guide decision-making and planning.
Creative Problem-Solver: Combines creativity with analytical rigor to develop innovative strategies.
Stakeholder Management: Strong skills in building relationships and influencing across diverse teams and functions.
Exceptional Communication: Strong presentation skills and storytelling abilities to captivate audiences and inspire action.
Team Builder: Proven ability to motivate, manage, and develop teams to achieve shared goals.
Results-Oriented: Focused on delivering measurable business outcomes with agility and efficiency.
Change Champion: Inspires creativity and innovation, adapting to and driving change in dynamic environments.

What it takes to lead in this role:

Captivate the audience

Tell compelling stories that resonate with both internal and external stakeholders.

Inspire optimism

Motivate and develop the team while fostering collaboration and a shared sense of purpose.

Innovate with courage

Embrace bold, forward-thinking strategies while respecting the company’s legacy and values.

Act with integrity & inclusion

Commit to doing the right thing, ensuring an inclusive and ethical approach to all initiatives.

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 TWDC (Japan) Ltd.，其所屬的業務部門是 The Walt Disney Company (APAC)。

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